Color Security Shampoo

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The only 100% clean, sulphate-free shampoo that leaves no residues. For all hair types.


Why it's WOW

  • One rich lathering, sulphate-free, residue-free formula for all hair types
  • Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health
  • Our colour protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss

*Please note, the pump on our 946ml may vary in size and colour. 

1. Apply a coin-sized amount to wet hair and massage into lather.
2. Rinse.
3. Repeat for best results.
4. Follow with Color Security Conditioner (sold separately) and style as usual.

For all hair types. Helps promote optimal hair and scalp condition and healthy hair growth. Perfect for extensions.

Aqua/Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide,
Benzoic Acid, Disodium EDTA, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Potassium Benzoate, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, BHA, Citronellol, Linalool, Hexyl Cinnamal. FORMULA #100-5

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Our Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures nothing lingers after rinsing. So you always end up with the cleanest, freshest, healthiest hair and scalp possible. 

Our formula is also sulphate-free and made with a unique blend of 8 non-stripping cleansers that keep the cuticle smooth and closed, preventing colour fade even after 20 washes. This includes a super gentle Japanese amino acid (often found in facial cleansers) that helps produce a rich, creamy lather.

Cruelty Free
Gluten Free
Sulphate Free

The real reason your hair gets greasy fast

I can now go days without washing my hair


My go to shampoo. By far my favourite shampoo of all time. My hair is free of build-up and my colour stays consistently vibrant. I just ordered the large size because I can’t risk running out. Make sure to also get a travel size because you won’t want to leave home without it when traveling.

Anne P.
Verified Buyer

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How often should you wash coloured hair?

Wash your hair whenever it feels greasy or coated with product. Dry, dehydrated hair needs less frequent washing.

How do you keep coloured hair healthy?

By having a regime of professional products designed specifically for colour treated hair. This can include a detox product to keep your hair colour fresh, a shampoo that is colour safe and a masque to use periodically that keeps your hair strong and moisturised. Check out our guide to keeping your colour from fading for more tips.

What is so revolutionary about Color Wow Color Security Shampoo?

Color Security Shampoo is a 180-degree departure from typical colour care products. Not only formulated without sulfates, it also has NO SILICONES, NO CONDITIONING AGENTS, NO PEARLIZING AGENTS…one or more of which is found in virtually every shampoo on the market. These ingredients leave behind residues that not only dull the hair, but can actually clog the follicle and worse than that can impede new hair growth.

Can Color Security Shampoo be used on all hair types?

Yes! It is a sulfate-free shampoo so it is very gentle. Because every ingredient rinses out completely, there are no residues left on hair and scalp. It won't dull hair, weigh it down, or impede new hair growth like traditional shampoos so it is recommended for all hair types. A shampoo should cleanse hair and scalp, period. It should not “condition”, “volumize” or “defrizz” because then the formula would contain ingredients that do not rinse out, cling to hair and scalp, and are completely counterproductive to the cleansing process.

My hair is getting thinner. Is Color Security Shampoo a thickening shampoo?

There are no thickening agents or hair bulking ingredients in this formula. These types of ingredients should never be found in shampoos because they are designed to stick to hair. Color Security Shampoo was formulated to leave nothing behind which will stick to hair or scalp. If you are using a so-called “thickening” shampoo that deposits materials on your hair and scalp, these materials are probably building up, clogging your follicles, impeding hair growth….and in fact, making your hair thinner! Use styling products to bulk up hair or leave in supplements. Your shampoo should only cleanse.

I have extensions and am afraid to wash them. Is Color Security shampoo a safe choice?

It is the perfect choice for washing…and prolonging extensions because the formula has no silicones or conditioning agents - two types of ingredients that are literally used to loosen and detach extensions.

Every shampoo says “sulfate-free”. What’s so different about Color Security?

There are many things that make this shampoo different from other sulfate-free formulas. First of all, it gets a rich lather, which is not typical of other non sulfate formulas. It’s also as gentle as water thanks to its amino acid-based cleansing agents, often found in face wash. This gentle cleansing keeps the cuticle closed, locking in critical moisture and protein. Plus, it prevents colour fade through at least 20 washes. But unlike other shampoos, this formula contains no conditioning agents, no volumizing ingredients, no silicones. It leaves nothing behind that can weigh hair down, dull it or impede new hair growth.

Can Color Security Shampoo be used on hair that has had a Keratin treatment?

Yes, our shampoo is safe, mild and perfectly suited for hair that has had a Keratin treatment.

I’ve seen Color Security Shampoo in salons. Are your products professional?

Color Wow is a professional range developed to meet the highest performance standards and rigors of professional colourists and stylists. Color Wow products are used and sold in many of the world’s most prestigious salons….and recommended by many of the world’s most respected professionals.

Do I have to use a Color Security Conditioner with Color Security Shampoo?

Color Security Shampoo and Conditioners are complementary and were developed to be used together. Color Security Shampoo leaves behind no color dulling or darkening ingredients or agents that can clog follicles and impede growth. Color Security Conditioner delivers critical moisturising WITHOUT TYPICAL CONDITIONING AGENTS that can oxidise on the hair, corrupt the color and turn it brassy. Using both formulas ensures your hair and scalp are optimally clean, your hair is hydrated and your color stays day-one fresh.