Shampoo and Conditioner
Curly

Hooked
100% Clean Curl Shampoo
with Root-Locking Technology

FG icon

Residue-free, sulphate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair

4.8
Rated 4.8 out of 5 stars
399 Reviews
£26.00

 

Why it's WOW

  • Unique, sulphate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions)
  • Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturising stylers

Pair it with

After treating with Snag-Free, apply to wet hair and massage into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich, foamy lather, your hair has a lot of build-up and you may require a second shampoo application.

Curly, Coily Hair (Type 3a - 4c curls)

Aqua, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Parfum, Sodium Cocoyl Glycinate, Sodium Pca, Peg-150 Distearate, Polyquaternium-22, Aloe Barbadensis Leaf Extract, Chlorphenesin, Ppg-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Butylene Glycol, Peg-40 Hydrogenated Castor Oil, Tocopheryl Acetate, Bha, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Potassium Sorbate

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Caution: Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.

Cruelty Free
Gluten Free
Vegan
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STOP USING “heavy duty” curl shampoos 💪🏼

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Just brilliant!

Perfect shampoo recipe for my wavy/curly, thin coloured hair. Leaves no heavy residue at all just a nice bounce and shine.

Jean W.
Verified Buyer

NEW! Naked Technology

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FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Hooked

1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. 

2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Can this be used on all curl types?

Yes, it can.

How does this product differ from the regular Color Security Shampoo?

It contains Procapil and a natural combination of actives that help anchor the hair at the root for less shedding.

Is Hooked cruelty-free and vegan?

Yes.

Is Hooked sulfate-free?

Yes.

Is Hooked a heat protectant?

No.

How much of this product should you use?

That depends on the amount of hair you have; you can use as much as you need.

Can you use Hooked on extensions?

Yes, it is gentle on extensions.

Can you use this product in conjunction with other products?

Yes, you can.

What does Hooked smell like?

It smells like vanilla and coconut.

4.8
Rated 4.8 out of 5 stars
Based on 399 reviews
399 reviews
  • Maria A. -. J.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition
    Hair Type Fine, Curly
    My Results Stronger Hair, Smoother Hair
    Rated 5 out of 5 stars
    2 days ago
    LOVE IT

    HELPED MY SON TO KEEP HIS CURLIES BETTER

  • Helene M. S.
    Verified Buyer
    Hair Concern Frizzy Hair, Curl Definition
    Hair Type Curly, Wavy
    My Results Cleaner, Fresher Hair, Odor Eliminated
    Rated 3 out of 5 stars
    3 days ago
    Lather, Rinse, Repeat is a Must

    Good shampoo but you have to wash twice.

  • Shannon H.
    Verified Buyer
    I do not recommend this product
    Rated 2 out of 5 stars
    6 days ago
    Ok product

    This was ok, no different from my regular shampoo

  • Angela S.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Fine, Flat Hair, Frizzy Hair
    Hair Type Curly
    My Results Bouncy Hair, Less Frizz, Defined Curl/Wave Pattern, Visible Difference, Smoother Hair
    Rated 5 out of 5 stars
    3 weeks ago
    Can't live without it!

    Love this product. Doesn't weigh hair down, my hair feels silky soft and curls keep their shape after use. Definitely a keeper!

  • Nina C.
    Verified Buyer
    I recommend this product
    My Results Stronger Hair, Visible Difference, Defined Curl/Wave Pattern, Smoother Hair, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 month ago
    Thorough yet gentle

    I experiment with different styling products and hot tools. But when I want to try something new, I need a cleanser that thoroughly removes all residue of products (and treatments/masks) so I can have a true 'clean slate.' Hooked Shampoo comes through every time, giving me clean, clean hair, without being harsh on the hair. Terrific product!