Root Cover Up
Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up cover grey (before, after) extend highlights (before, after) Root Cover Up best product on the market to cover greys. very easy to apply and does not leave a mess or stains pillows etc. i actually jumped in the pool after applying the product and the colour stayed on. for me it stays put until i shampoo my hair. love it!!! Root Cover Up Root Cover Up Root Cover Up

Root Cover Up

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Instantly cover greys, touch-up highlights, fill in sparse areas

4.6
Rated 4.6 out of 5 stars
6,104 Reviews
£29.50
Color: Medium Brown

Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary colour stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact

  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

Pair it with

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for colour-treated hair, greying hair and thinning hair

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free
Gluten Free
Vegan
Sulphate Free

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FREQUENTLY ASKED QUESTIONS

How to use Color Wow Root Cover Up

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Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing.

Repeat until the area is completely covered.

How does Color Wow Root Cover Up work?

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It uses a positively charged mineral blend powder that attaches to your negatively charged hair.

Once applied, it is sweat-proof, rain-proof and swim-proof.

Is Color Wow Root Cover Up safe?

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Yes! Root Cover Up is free of dyes, waxes, and parabens, making it safe for all hair types.

How long does Color Wow Root Cover Up last?

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Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

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When applying permanent color, we recommend every 4-6 weeks. 

For Root Cover Up, we recommend every time you start to see your grey or root regrowth coming through. It's safe to use every time you wash.

4.6
Rated 4.6 out of 5 stars
Based on 6,104 reviews
Write a Review (Opens in a new window)
6,104 reviews
  • Gerri C.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dullness, Gray Roots, Frizzy Hair
    Hair Type Curly
    My Results Visible Difference
    Rated 5 out of 5 stars
    6 days ago
    I Love This Product!

    This is the perfect product to use to cover your roots until you can get to the salon! It covers well and blends right in to your hair color!

    Was this helpful?
  • Libby
    Rated 3 out of 5 stars
    1 week ago
    3 Stars

    This product stains the hair and scalp and takes quite a few washes ti get out

    Was this helpful?
  • Vickie P.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Frizzy Hair, Gray Roots, Hard Water, Thinning Hair
    Hair Type Fine, Wavy
    My Results Visible Difference, Soft Touchable Hair, Less Breakage, Defined Curl/Wave Pattern, Odor Eliminated
    Rated 5 out of 5 stars
    1 week ago
    PERFECT!

    This goes on easy and isn't noticeable at all! Love it!

    Was this helpful?
  • Barbara K.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots
    Hair Type Fine, Thin, Curly
    My Results Visible Difference
    Rated 5 out of 5 stars
    2 weeks ago
    Root Cover Up

    Best Root Cover ever!

    Was this helpful?
  • Nanci K.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Fine, Flat Hair, Gray Roots
    Hair Type Straight, Thin
    Rated 5 out of 5 stars
    2 weeks ago
    Great cover up!

    I recently found this product after trying many other and really love it! It covers really well and matches my color great. I also noticed that it make my hair feel a little thicker and helps to balance out any oils so I don't have to wash as often.

    Was this helpful?