Root Cover Up colorwowhairUK Color Wow UK
Root Cover Up colorwowhairUK Color Wow UK Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up Root Cover Up cover grey (before, after) extend highlights (before, after) Root Cover Up best product on the market to cover greys. very easy to apply and does not leave a mess or stains pillows etc. i actually jumped in the pool after applying the product and the colour stayed on. for me it stays put until i shampoo my hair. love it!!! Root Cover Up Root Cover Up Root Cover Up

Root Cover Up

Instantly cover greys, touch-up highlights, fill in sparse areas

4.6
Rated 4.6 out of 5 stars
6,166 Reviews
£29.50

20% off* two full size products with code SAVINGS 

Color: Medium Brown

Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary colour stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact

  • Our root concealer has no waxes, no dyes + no PPD’s

Pair it with

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for colour-treated hair, greying hair and thinning hair

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free
Gluten Free
Vegan

4 ways to use Root Cover Up

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FREQUENTLY ASKED QUESTIONS

How to use Color Wow Root Cover Up

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Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing.

Repeat until the area is completely covered.

How does Color Wow Root Cover Up work?

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It uses a positively charged mineral blend powder that attaches to your negatively charged hair.

Once applied, it is sweat-proof, rain-proof and swim-proof.

Is Color Wow Root Cover Up safe?

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Yes! Root Cover Up is free of dyes, waxes, and parabens, making it safe for all hair types.

How long does Color Wow Root Cover Up last?

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Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

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When applying permanent color, we recommend every 4-6 weeks. 

For Root Cover Up, we recommend every time you start to see your grey or root regrowth coming through. It's safe to use every time you wash.

4.6
Rated 4.6 out of 5 stars
Based on 6,166 reviews
Write a Review (Opens in a new window)
6,166 reviews
  • MRS
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    5 Stars

    This is a cute/ sleek,slender compact . It looks quite nice. The colour i selected is dark brown and it is a really good match. I bought this as i have got silver hairs that are at top of my head and very noticeable. look forward to trying this out.

    Was this helpful?
  • Rylla G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Root cover up

    Amazing product and very easy to use

    Was this helpful?
  • Hiba A.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots
    Hair Type Wavy
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 week ago
    Highly recommend!

    I’m really pleased with this hair root cover. It was easy to apply and did a great job of covering my visible roots and greys, making my hair look freshly coloured again.

    It’s a really handy product for quickly touching up my roots between salon visits, and I would definitely use it again.

    Was this helpful?
  • Debra K.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots
    Hair Type Coarse
    Rated 5 out of 5 stars
    2 weeks ago
    Best cover up!

    I have been using this product for years. I’ve used others but this one is the best. It covers up my gray hair perfectly until my next dye job. I highly recommend this.

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  • Julie
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    10/10

    Very impressed with this product !

    Have been trying out a few different root cover up of late. There is no need for me to look any further, this is definitely the best by far.

    Looks natural, does not dye my scalp, zero mess.

    Would highly recommend.

    Was this helpful?