cover grey (before, after) extend highlights (before, after)

best product on the market to cover greys. very easy to apply and does not leave a mess or stains pillows etc. i actually jumped in the pool after applying the product and the colour stayed on. for me it stays put until i shampoo my hair. love it!!!

Root Cover Up

Name: Root Cover Up
Brand: Color Wow
Price: 29.5 GBP
Availability: InStock
Rating: 4.6 (6092 reviews)

Instantly cover greys, touch-up highlights, fill in sparse areas

4.6

Rated 4.6 out of 5 stars

6,092 Reviews

£29.50

Color: Medium Brown

Medium Brown
Platinum/Light Blonde
Blonde
Dark Blonde
Red
Light Brown
Dark Brown
Black

Quantity

Why it's WOW

Easy, instant, precise: just press, no mess!
Temporary colour stays until shampoo’d out (you can swim in it!)
Reflective mineral powder for a multi-dimensional, natural look
Never stiff, sticky, or waxy like mascaras, crayons and sprays
Great value! 6 months to 1 year usage for one compact
Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for colour-treated hair, greying hair and thinning hair

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

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FREQUENTLY ASKED QUESTIONS

How to use Color Wow Root Cover Up
+

Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing.

Repeat until the area is completely covered.

How does Color Wow Root Cover Up work?
+

It uses a positively charged mineral blend powder that attaches to your negatively charged hair.

Once applied, it is sweat-proof, rain-proof and swim-proof.

Is Color Wow Root Cover Up safe?
+

Yes! Root Cover Up is free of dyes, waxes, and parabens, making it safe for all hair types.

How long does Color Wow Root Cover Up last?
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Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?
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When applying permanent color, we recommend every 4-6 weeks.

For Root Cover Up, we recommend every time you start to see your grey or root regrowth coming through. It's safe to use every time you wash.

4.6

Rated 4.6 out of 5 stars

Based on 6,092 reviews

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6,092 reviews

Sort

Pardeep
I recommend this product
Rated 5 out of 5 stars
21 hours ago
5 Stars
Great product
Was this helpful?
Maribeth R.
Verified Buyer
I recommend this product
Hair Concern Fine, Flat Hair, Scalp Health, Thin Hair, Thinning Hair
Hair Type Fine, Wavy, Thin
My Results Visible Difference, Smoother Hair, Soft Touchable Hair, Shinier Hair
Rated 5 out of 5 stars
4 days ago
Works great
I actually use this more to fill in areas that are thinning than I do for root cover up. I am in the process of letting my hair go gray/white. So I’m hoping that you will make one in gray/white. I’ve used other brands and they are messy and take the shine out of your hair. This is the best I’ve used, but I do think it’s a bit overpriced. By the way, even though I will no longer be coloring my hair, I will still be using your products. They are the best product line I’ve found. I even have my daughter, and granddaughters using some of them and they don’t color their hair.
Was this helpful?
D M.
Verified Buyer
I recommend this product
Hair Concern Thinning Hair
Hair Type Wavy
My Results Visible Difference
Rated 5 out of 5 stars
1 week ago
Really rate this!
Easy application, good appearance better than those sprays!
Was this helpful?
Clare
I recommend this product
Rated 5 out of 5 stars
1 week ago
5 Stars
Ideal for short term solution to roots showing
Was this helpful?
Sandra G.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 week ago
Love it!
Great color and exceptional customer service. I ordered the wrong color and returned it. They exchanged my order and I received it in about a week! Wonderful!
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