Root Cover Up

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Instantly cover greys, touch-up highlights, fill in sparse areas

4.6
Rated 4.6 out of 5 stars
6,050 Reviews
£29.50
Color: Medium Brown
Quantity

Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary colour stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact
  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for colour-treated hair, greying hair and thinning hair

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free
Gluten Free
Vegan
Sulphate Free

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FREQUENTLY ASKED QUESTIONS

How to use Color Wow Root Cover Up

Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing.

Repeat until the area is completely covered.

How does Color Wow Root Cover Up work?

It uses a positively charged mineral blend powder that attaches to your negatively charged hair.

Once applied, it is sweat-proof, rain-proof and swim-proof.

Is Color Wow Root Cover Up safe?

Yes! Root Cover Up is free of dyes, waxes, and parabens, making it safe for all hair types.

How long does Color Wow Root Cover Up last?

Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

When applying permanent color, we recommend every 4-6 weeks. 

For Root Cover Up, we recommend every time you start to see your grey or root regrowth coming through. It's safe to use every time you wash.

4.6
Rated 4.6 out of 5 stars
Based on 6,050 reviews
6,050 reviews
  • Amanda
    I recommend this product
    Rated 5 out of 5 stars
    6 hours ago
    5 Stars

    love this product it means I can go longer between salon visits to cover up my greys!

  • Dayna L.
    Verified Reviewer
    I recommend this product
    Hair Concern Thinning Hair, Gray Roots
    Hair Type Fine
    My Results Visible Difference, Oil Absorbed
    Rated 5 out of 5 stars
    Yesterday
    Changed my life

    This product changed my life. Been using for a year and wow. Not only does it cover the grey but it fills in the blank space. It also makes the hair look less greasy. Sometimes I reapply a tiny bit day 2-5 but don’t really need to. The pic is after a wash and dry. It sometimes is more finicky on totally clean hair. Watch a few YouTube videos before use. You can obviously tell the side with and without. BUY THIS I PROMISE.

  • Mrs
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Great hair cover up worth the money :)

  • Janet L. N.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care
    Hair Type Wavy, Fine
    Rated 5 out of 5 stars
    2 days ago
    Love it!

    Works fantastic! Goes on easy and ladys!

  • Saundra C.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Fine, Flat Hair, Gray Roots, Thin Hair
    Hair Type Fine, Thin, Straight
    Rated 5 out of 5 stars
    4 days ago
    Seems to be Fine

    I have only used this once thus far for a smaller section of my hair that I color red. I "try" to keep up on coloring the roots. It definitely works with the red I use, and covers. I need to use it again and see. So far good! I have never ordered something to cover the red portion of my roots, so it is nice to have this cover up!