Insta-WOW Advanced Dry Shampoo

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Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup

4.6
Rated 4.6 out of 5 stars
164 Reviews
£26.50
Quantity

Why it’s WOW:

  • Powered by real cleansing tech
  • Best dry shampoo for dark hair, colour-treated hair
  • Non-dulling, less whitening, no gritty texture
  • Leaves colour light, bright and glossy again
  • Help normalise excess sebum production
  • Deodorising formula helps prevent odour absorption

 

Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.

These starches do double duty:

 ➤ Maximum absorption to soak up oil, sweat, and buildup

 ➤ Built-in slip so oil slides off effortlessly with a brush

HYDROFLUOROCARBON 152A, DIMETHYL ETHER, ALCOHOL DENAT.,
DIMETHYLIMIDAZOLIDINONE RICE STARCH, DISTARCH PHOSPHATE, GLYCERIN, PROPANEDIOL,
WATER (AQUA), CAPRYLOYL GLYCINE, SACCHAROMYCES FERMENT FILTRATE, HAMAMELIS
VIRGINIANA (WITCH HAZEL) WATER, COCO-GLUCOSIDE, SARCOSINE, DIPROPYLENE GLYCOL,
MORINGA OLEIFERA SEED EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, NELUMBO
NUCIFERA FLOWER EXTRACT, EPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACT,
QUERCUS SUBER BARK EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, FRAGRANCE
(PARFUM), PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, DISODIUM
PHOSPHATE, CITRIC ACID, ALPHA-ISOMETHYL IONONE, JUNIPERUS VIRGINIANA OIL,
HEXAMETHYLINDANOPYRAN, GERANIOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,
LINALOOL, LINALYL ACETATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, TERPINEOL.
F#104-1a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo. Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo.

Talc-free; gluten-free; cruelty-free; silicone-free; sulphate-free; vegan Talc-free; gluten-free; cruelty-free; silicone-free; sulphate-free; vegan

Comparison chart of Insta-Wow dry shampoo versus other brands on hair strands. Comparison chart of Insta-WOW vs typical dry shampoo on hair strands.

HOW TO USE INSTA-WOW
ADVANCED DRY SHAMPOO LIKE A PRO

Shake well. Hold 20 cm from hair and spray toward roots, lifting up sections to get underneath.

Let sit for several seconds.

Rake through with fingers and brush through to reveal clean, refreshed hair.

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FREQUENTLY ASKED QUESTIONS

What does Color WOW Insta-WOW dry shampoo do?

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Unlike typical dry shampoos that just mask oil, Insta-WOW actually cleans your hair. It uses shampoo-grade cleansing ingredients to break down and lift away oil, impurities, and odour—leaving your hair soft, silky, and fresh, as if it were just washed.

How do I use Color WOW Insta-WOW dry shampoo?

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Shake well, then spray toward the roots from 8 inches away, lifting sections to reach underneath. Let it sit for a few seconds, then rake through with fingers and brush to reveal clean, refreshed hair.

Does Color WOW Insta-WOW dry shampoo leave white residue?

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Insta-WOW is a virtually no-residue dry shampoo, powered by ultra-fine, high-performance starches that absorb oil without leaving behind any powdery residue. In lab tests, it showed virtually no white cast, even on dark hair.

Why does my hair feel dirty after using other dry shampoos?

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Most dry shampoos use low-quality powders that sit on top of the oil, creating a gritty, chalky, buildup-heavy feeling. Insta-WOW’s breakthrough technology actively cleans and removes oils, leaving your hair clean-feeling—not clumpy or congested.

Can Color WOW Insta-WOW clog your hair follicles?

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Insta-WOW is designed to be brush-out-able, leaving virtually no residues, so it won’t build up or block follicles. That means a cleaner scalp and no gunky residue.

How does Color WOW Insta-WOW help with scalp health?

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It’s more than a dry shampoo—it’s scalp care, too. Insta-WOW:

  • Helps rebalance the scalp’s microbiome to reduce excess oil production
  • Provides anti-pollution protection
  • Includes a deodoriser to prevent odours from sticking to your strands

 Is Color WOW Insta-WOW safe for daily use?

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Yes. Because Insta-WOW actively cleans and doesn’t build up, it’s safe to use any time you want to refresh your style or stretch your wash day.

Does Color WOW Insta-WOW have a scent?

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Yes. It has a crisp, clean fragrance with notes of apple blossom, jasmine, and lily of the valley.

What makes Color WOW Insta-WOW different from other dry shampoos?

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Insta-WOW is the only dry shampoo powered by Active Cleansing Technology. It combines a shampoo-grade cleanser and ultra-fine, high performance starches to deliver results like a true shampoo clean. 

4.6
Rated 4.6 out of 5 stars
Based on 164 reviews
164 reviews
  • Miss
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    It fantastic it feels nice on the hair and it does work so easy to use buy and try

  • Laura
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair
    Hair Type Fine
    My Results Cleaner, Fresher Hair
    Rated 4 out of 5 stars
    2 weeks ago
    Works great

    Product works great - wish it came in a travel size!

  • Janet
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Fabulous and really does what it says

    Best dry shampoo I have used

  • D
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Really like how this makes my hair feel. Nice product

  • M
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Love it