Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz
Hand holding Color Wow Insta-WOW Advanced Dry Shampoo against a grey background
Insta-WOW Advanced Dry Shampoo
Before and after comparison of a woman with long blonde hair who has used Insta-WOW, against a plain background.
Insta-Wow dry shampoo can with features listed on a light gray background
Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo
Insta-WOW Advanced Dry Shampoo
Before and after of a blonde woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo
Insta-Wow dry shampoo can with text about active cleansing technology on a white background
Jasmine, apple blossom, and lily of the valley flowers with labels on a white background.
Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz Hand holding Color Wow Insta-WOW Advanced Dry Shampoo against a grey background Insta-WOW Advanced Dry Shampoo Before and after comparison of a woman with long blonde hair who has used Insta-WOW, against a plain background. Insta-Wow dry shampoo can with features listed on a light gray background Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo Insta-WOW Advanced Dry Shampoo Before and after of a blonde woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo Insta-Wow dry shampoo can with text about active cleansing technology on a white background Jasmine, apple blossom, and lily of the valley flowers with labels on a white background.

Insta-WOW Advanced Dry Shampoo

FG icon

Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup

4.6
Rated 4.6 out of 5 stars
150 Reviews
£26.50

30% OFF* with code: SAVE30 Exclusions apply.

Quantity

Why it’s WOW:

    • Powered by real cleansing tech
    • Best dry shampoo for dark hair, colour-treated hair
    • Non-dulling, less whitening, no gritty texture
    • Leaves colour light, bright and glossy again
    • Help normalise excess sebum production
    • Deodorising formula helps prevent odour absorption

Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.

HYDROFLUOROCARBON 152A, DIMETHYL ETHER, ALCOHOL DENAT.,
DIMETHYLIMIDAZOLIDINONE RICE STARCH, DISTARCH PHOSPHATE, GLYCERIN, PROPANEDIOL,
WATER (AQUA), CAPRYLOYL GLYCINE, SACCHAROMYCES FERMENT FILTRATE, HAMAMELIS
VIRGINIANA (WITCH HAZEL) WATER, COCO-GLUCOSIDE, SARCOSINE, DIPROPYLENE GLYCOL,
MORINGA OLEIFERA SEED EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, NELUMBO
NUCIFERA FLOWER EXTRACT, EPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACT,
QUERCUS SUBER BARK EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, FRAGRANCE
(PARFUM), PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, DISODIUM
PHOSPHATE, CITRIC ACID, ALPHA-ISOMETHYL IONONE, JUNIPERUS VIRGINIANA OIL,
HEXAMETHYLINDANOPYRAN, GERANIOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,
LINALOOL, LINALYL ACETATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, TERPINEOL.
F#104-1a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How To Use FAQs

Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo. Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo.

Talc-free; gluten-free; cruelty-free; silicone-free; sulphate-free; vegan Talc-free; gluten-free; cruelty-free; silicone-free; sulphate-free; vegan

Comparison chart of Insta-Wow dry shampoo versus other brands on hair strands. Comparison chart of Insta-WOW vs typical dry shampoo on hair strands.

HOW TO USE INSTA-WOW
ADVANCED DRY SHAMPOO LIKE A PRO

Shake well. Hold 20 cm from hair and spray toward roots, lifting up sections to get underneath.

Let sit for several seconds.

Rake through with fingers and brush through to reveal clean, refreshed hair.

You may also like

Color Security ShampooColor Security Shampoo
Bestseller Icon

Color Security Shampoo

£21.50 £11.00
4.8
Rated 4.8 out of 5 stars
6,234 Reviews
Chris Appleton + Color Wow Money MasqueChris Appleton + Color Wow Money Masque
Award winning Icon

Chris Appleton + Color Wow Money Masque

£39.50 £12.50
4.8
Rated 4.8 out of 5 stars
2,939 Reviews
Dream Cocktail Coconut-Infused Leave-in TreatmentDream Cocktail Coconut-Infused Leave-in Treatment
Award winning Icon

Dream Cocktail Coconut-Infused Leave-in Treatment

£25.00 £12.00
4.7
Rated 4.7 out of 5 stars
4,191 Reviews

FREQUENTLY ASKED QUESTIONS

What does Color WOW Insta-WOW dry shampoo do?

+

Unlike typical dry shampoos that just mask oil, Insta-WOW actually cleans your hair. It uses shampoo-grade cleansing ingredients to break down and lift away oil, impurities, and odour—leaving your hair soft, silky, and fresh, as if it were just washed.

How do I use Color WOW Insta-WOW dry shampoo?

+

Shake well, then spray toward the roots from 8 inches away, lifting sections to reach underneath. Let it sit for a few seconds, then rake through with fingers and brush to reveal clean, refreshed hair.

Does Color WOW Insta-WOW dry shampoo leave white residue?

+

Insta-WOW is a virtually no-residue dry shampoo, powered by ultra-fine, high-performance starches that absorb oil without leaving behind any powdery residue. In lab tests, it showed virtually no white cast, even on dark hair.

Why does my hair feel dirty after using other dry shampoos?

+

Most dry shampoos use low-quality powders that sit on top of the oil, creating a gritty, chalky, buildup-heavy feeling. Insta-WOW’s breakthrough technology actively cleans and removes oils, leaving your hair clean-feeling—not clumpy or congested.

Can Color WOW Insta-WOW clog your hair follicles?

+

Insta-WOW is designed to be brush-out-able, leaving virtually no residues, so it won’t build up or block follicles. That means a cleaner scalp and no gunky residue.

How does Color WOW Insta-WOW help with scalp health?

+

It’s more than a dry shampoo—it’s scalp care, too. Insta-WOW:

  • Helps rebalance the scalp’s microbiome to reduce excess oil production
  • Provides anti-pollution protection
  • Includes a deodoriser to prevent odours from sticking to your strands

 Is Color WOW Insta-WOW safe for daily use?

+

Yes. Because Insta-WOW actively cleans and doesn’t build up, it’s safe to use any time you want to refresh your style or stretch your wash day.

Does Color WOW Insta-WOW have a scent?

+

Yes. It has a crisp, clean fragrance with notes of apple blossom, jasmine, and lily of the valley.

What makes Color WOW Insta-WOW different from other dry shampoos?

+

Insta-WOW is the only dry shampoo powered by Active Cleansing Technology. It combines a shampoo-grade cleanser and ultra-fine, high performance starches to deliver results like a true shampoo clean. 

4.6
Rated 4.6 out of 5 stars
Based on 150 reviews
Write a Review (Opens in a new window)
150 reviews
  • Teresa W.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Thin Hair
    Hair Type Fine, Thin
    My Results Bouncy Hair, Visible Difference, Soft Touchable Hair
    Rated 5 out of 5 stars
    2 hours ago
    Dry shampoo

    Great product when not able to wash my hair

    Was this helpful?
  • Stacey C.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Hospital Hair Saviour

    I was going in for an operation and knew I wouldn’t be able to wash my hair, so treated myself to this. After the Op my hair was a sweaty, tangled mess, but after a little spray of this it really was amazing and looked and felt like I had just washed and re-styled it again. Worth every penny and such an amazing product, will be a god send through my 6 weeks recovery too (& after) will be buying again for sure!

    Was this helpful?
  • Christine S.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Damaged Hair or Breakage, Dry, Dehydrated Hair, Frizzy Hair, Fine, Flat Hair
    Hair Type Fine, Thin
    My Results Soft Touchable Hair, Visible Difference, Oil Absorbed, Bouncy Hair
    Rated 5 out of 5 stars
    1 week ago
    The only dry shampoo that works for me

    I've tried numerous dry shampoos and this is the only one I like. There is no sticky residue feeling and no white powder. It actually works very well and I can shampoo my hair less often.

    Was this helpful?
  • ANNE L.
    Verified Buyer
    I recommend this product
    Hair Concern Frizzy Hair, Curl Definition
    Hair Type Curly
    My Results Oil Absorbed, Visible Difference, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    1 week ago
    Best ever!

    Really the best dry shampoo ever! Invisible on dark hair. Truly cuts the oil and restores volume. Costs more than your drugstore dry shampoo - and worth it. Very happy with this purchase

    Was this helpful?
  • Marguerite M.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots, Fine, Flat Hair, Dullness, Dry, Dehydrated Hair, Hard Water
    Hair Type Straight
    My Results Bouncy Hair, Visible Difference, Less Breakage, Shinier Hair, Stronger Hair
    Rated 5 out of 5 stars
    2 weeks ago
    Insta wow dry shampoo

    Great product

    Was this helpful?