Insta-WOW Advanced Dry Shampoo

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Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup

4.5
Rated 4.5 out of 5 stars
122 Reviews
£26.50
Quantity

Why it’s WOW:

    • Powered by real cleansing tech
    • Best dry shampoo for dark hair, colour-treated hair
    • Non-dulling, less whitening, no gritty texture
    • Leaves colour light, bright and glossy again
    • Help normalise excess sebum production
    • Deodorising formula helps prevent odour absorption

Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.

HYDROFLUOROCARBON 152A, DIMETHYL ETHER, ALCOHOL DENAT.,
DIMETHYLIMIDAZOLIDINONE RICE STARCH, DISTARCH PHOSPHATE, GLYCERIN, PROPANEDIOL,
WATER (AQUA), CAPRYLOYL GLYCINE, SACCHAROMYCES FERMENT FILTRATE, HAMAMELIS
VIRGINIANA (WITCH HAZEL) WATER, COCO-GLUCOSIDE, SARCOSINE, DIPROPYLENE GLYCOL,
MORINGA OLEIFERA SEED EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, NELUMBO
NUCIFERA FLOWER EXTRACT, EPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACT,
QUERCUS SUBER BARK EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, FRAGRANCE
(PARFUM), PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, DISODIUM
PHOSPHATE, CITRIC ACID, ALPHA-ISOMETHYL IONONE, JUNIPERUS VIRGINIANA OIL,
HEXAMETHYLINDANOPYRAN, GERANIOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,
LINALOOL, LINALYL ACETATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, TERPINEOL.
F#104-1a

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HOW TO USE INSTA-WOW
ADVANCED DRY SHAMPOO LIKE A PRO

Shake well. Hold 20 cm from hair and spray toward roots, lifting up sections to get underneath.

Let sit for several seconds.

Rake through with fingers and brush through to reveal clean, refreshed hair.

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FREQUENTLY ASKED QUESTIONS

What does Color WOW Insta-WOW dry shampoo do?

Unlike typical dry shampoos that just mask oil, Insta-WOW actually cleans your hair. It uses shampoo-grade cleansing ingredients to break down and lift away oil, impurities, and odour—leaving your hair soft, silky, and fresh, as if it were just washed.

How do I use Color WOW Insta-WOW dry shampoo?

Shake well, then spray toward the roots from 8 inches away, lifting sections to reach underneath. Let it sit for a few seconds, then rake through with fingers and brush to reveal clean, refreshed hair.

Does Color WOW Insta-WOW dry shampoo leave white residue?

Insta-WOW is a virtually no-residue dry shampoo, powered by ultra-fine, high-performance starches that absorb oil without leaving behind any powdery residue. In lab tests, it showed virtually no white cast, even on dark hair.

Why does my hair feel dirty after using other dry shampoos?

Most dry shampoos use low-quality powders that sit on top of the oil, creating a gritty, chalky, buildup-heavy feeling. Insta-WOW’s breakthrough technology actively cleans and removes oils, leaving your hair clean-feeling—not clumpy or congested.

Can Color WOW Insta-WOW clog your hair follicles?

Insta-WOW is designed to be brush-out-able, leaving virtually no residues, so it won’t build up or block follicles. That means a cleaner scalp and no gunky residue.

How does Color WOW Insta-WOW help with scalp health?

It’s more than a dry shampoo—it’s scalp care, too. Insta-WOW:

  • Helps rebalance the scalp’s microbiome to reduce excess oil production
  • Provides anti-pollution protection
  • Includes a deodoriser to prevent odours from sticking to your strands

 Is Color WOW Insta-WOW safe for daily use?

Yes. Because Insta-WOW actively cleans and doesn’t build up, it’s safe to use any time you want to refresh your style or stretch your wash day.

Does Color WOW Insta-WOW have a scent?

Yes. It has a crisp, clean fragrance with notes of apple blossom, jasmine, and lily of the valley.

What makes Color WOW Insta-WOW different from other dry shampoos?

Insta-WOW is the only dry shampoo powered by Active Cleansing Technology. It combines a shampoo-grade cleanser and ultra-fine, high performance starches to deliver results like a true shampoo clean. 

4.5
Rated 4.5 out of 5 stars
Based on 122 reviews
122 reviews
  • Dawn C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    16 minutes ago
    Wow

    does not leave a white residue or make your hair greasy

  • Janice B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    23 hours ago
    Insta-WoW Advanced Dry Shampoo

    I love this! I will definitely order again!

  • Marie G.
    Verified Reviewer
    I recommend this product
    Hair Concern Fine, Flat Hair, Damaged Hair or Breakage, Thin Hair
    Hair Type Fine, Straight
    My Results Oil Absorbed
    Rated 4 out of 5 stars
    Yesterday
    Great product too expensive

    This is a great product but just not sure its worth £26.50. For this reason I would be very reluctant to purchase as I asked this as a birthday gift as a little extravagant to spend this much on a dry shampoo out of my own mone when you can get it another barnd for £3.50 in ASDA.

  • Susan U.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care
    Hair Type Straight
    My Results Bouncy Hair, Visible Difference, Soft Touchable Hair, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    Yesterday
    Works really well!

    I use this dry shampoo in between shampooing and it makes my hair look like it's just been washed. It leaves no residue either.

  • Karen L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Dry shampoo

    works without the strong smell of most dry shampoo