Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz
Hand holding Color Wow Insta-WOW Advanced Dry Shampoo against a grey background
Insta-WOW Advanced Dry Shampoo
Before and after comparison of a woman with long blonde hair who has used Insta-WOW, against a plain background.
Insta-Wow dry shampoo can with features listed on a light gray background
Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo
Comparison of hair tresses treated with Insta-Wow and competitors on a white background.
Before and after of a blonde woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo
Insta-Wow dry shampoo can with text about active cleansing technology on a white background
Jasmine, apple blossom, and lily of the valley flowers with labels on a white background.
Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz Hand holding Color Wow Insta-WOW Advanced Dry Shampoo against a grey background Insta-WOW Advanced Dry Shampoo Before and after comparison of a woman with long blonde hair who has used Insta-WOW, against a plain background. Insta-Wow dry shampoo can with features listed on a light gray background Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo Comparison of hair tresses treated with Insta-Wow and competitors on a white background. Before and after of a blonde woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo Insta-Wow dry shampoo can with text about active cleansing technology on a white background Jasmine, apple blossom, and lily of the valley flowers with labels on a white background.

Insta-WOW Advanced Dry Shampoo

FG icon

Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup

5.0
Rated 5.0 out of 5 stars
6 Reviews
£26.50
Quantity

Why it’s WOW:

    • Powered by real cleansing tech
    • Best dry shampoo for dark hair, colour-treated hair
    • Non-dulling, less whitening, no gritty texture
    • Leaves colour light, bright and glossy again
    • Help normalise excess sebum production
    • Deodorising formula helps prevent odour absorption

Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.

HYDROFLUOROCARBON 152A, DIMETHYL ETHER, ALCOHOL DENAT.,
DIMETHYLIMIDAZOLIDINONE RICE STARCH, DISTARCH PHOSPHATE, GLYCERIN, PROPANEDIOL,
WATER (AQUA), CAPRYLOYL GLYCINE, SACCHAROMYCES FERMENT FILTRATE, HAMAMELIS
VIRGINIANA (WITCH HAZEL) WATER, COCO-GLUCOSIDE, SARCOSINE, DIPROPYLENE GLYCOL,
MORINGA OLEIFERA SEED EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, NELUMBO
NUCIFERA FLOWER EXTRACT, EPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACT,
QUERCUS SUBER BARK EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, FRAGRANCE
(PARFUM), PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, DISODIUM
PHOSPHATE, CITRIC ACID, ALPHA-ISOMETHYL IONONE, JUNIPERUS VIRGINIANA OIL,
HEXAMETHYLINDANOPYRAN, GERANIOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,
LINALOOL, LINALYL ACETATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, TERPINEOL.
F#104-1a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Powered by Active Cleansing Technology. Shampoo-grade cleanser + high-performance starches = cleans like a real shampoo. LEARN MORE. Mic drop moment in dry shampoos. Powered by Active Cleansing Technology. Shampoo-grade cleanser + high-performance starches = cleans like a real shampoo. LEARN MORE. Mic drop moment in dry shampoos.

Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo. Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo.

Talc-free; gluten-free; cruelty-free; silicone-free; sulphate-free; vegan Talc-free; gluten-free; cruelty-free; silicone-free; sulphate-free; vegan

Comparison chart of Insta-Wow dry shampoo versus other brands on hair strands. Comparison chart of Insta-WOW vs typical dry shampoo on hair strands.

HOW TO USE INSTA-WOW
ADVANCED DRY SHAMPOO LIKE A PRO

Shake well. Hold 8 inches from hair and spray toward roots, lifting up sections to get underneath.

Let sit for several seconds.

Rake through with fingers and brush through to reveal clean, refreshed hair.

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FREQUENTLY ASKED QUESTIONS

What does Color WOW Insta-WOW dry shampoo do?

Unlike typical dry shampoos that just mask oil, Insta-WOW actually cleans your hair. It uses shampoo-grade cleansing ingredients to break down and lift away oil, impurities, and odour—leaving your hair soft, silky, and fresh, as if it were just washed.

How do I use Color WOW Insta-WOW dry shampoo?

Shake well, then spray toward the roots from 8 inches away, lifting sections to reach underneath. Let it sit for a few seconds, then rake through with fingers and brush to reveal clean, refreshed hair.

Does Color WOW Insta-WOW dry shampoo leave white residue?

Insta-WOW is a virtually no-residue dry shampoo, powered by ultra-fine, high-performance starches that absorb oil without leaving behind any powdery residue. In lab tests, it showed virtually no white cast, even on dark hair.

Why does my hair feel dirty after using other dry shampoos?

Most dry shampoos use low-quality powders that sit on top of the oil, creating a gritty, chalky, buildup-heavy feeling. Insta-WOW’s breakthrough technology actively cleans and removes oils, leaving your hair clean-feeling—not clumpy or congested.

Can Color WOW Insta-WOW clog your hair follicles?

Insta-WOW is designed to be brush-out-able, leaving virtually no residues, so it won’t build up or block follicles. That means a cleaner scalp and no gunky residue.

How does Color WOW Insta-WOW help with scalp health?

It’s more than a dry shampoo—it’s scalp care, too. Insta-WOW:

  • Helps rebalance the scalp’s microbiome to reduce excess oil production
  • Provides anti-pollution protection
  • Includes a deodoriser to prevent odours from sticking to your strands

 Is Color WOW Insta-WOW safe for daily use?

Yes. Because Insta-WOW actively cleans and doesn’t build up, it’s safe to use any time you want to refresh your style or stretch your wash day.

Does Color WOW Insta-WOW have a scent?

Yes. It has a crisp, clean fragrance with notes of apple blossom, jasmine, and lily of the valley.

What makes Color WOW Insta-WOW different from other dry shampoos?

Insta-WOW is the only dry shampoo powered by Active Cleansing Technology. It combines a shampoo-grade cleanser and ultra-fine, high performance starches to deliver results like a true shampoo clean. 

5.0
Rated 5.0 out of 5 stars
Based on 6 reviews
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6 reviews
  • Josephine W.
    Verified Buyer
    I recommend this product
    Hair Concern Tangled Hair
    Hair Type Fine
    My Results Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    2 days ago
    Insta WOW

    This dry shampoo truly WOWed me!

    Was this helpful?
  • Sam m.
    Verified Buyer
    I recommend this product
    Hair Concern Oily Hair, Dry, Dehydrated Hair, Frizzy Hair, Scalp Health, Dullness
    Hair Type Coarse
    My Results Oil Absorbed, Shinier Hair, Visible Difference, Cleaner, Fresher Hair, Soft Touchable Hair
    Rated 5 out of 5 stars
    5 days ago
    Highly recommend.

    I have long waist length hair that I wash once a week. In between washes I often use dry shampoo, especially if the roots have got sweaty. This product is a revelation. After following the directions my roots are no longer greasy, they actually shine, (no dull cast,) there's no claggy powder residue left on my scalp, and best of all I have the root lift of wonder woman! Big, bouncy, sweet smelling, proffesionally blow dried hair. LOVE it. Thank you Colour Wow!

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  • Dana
    I recommend this product
    Hair Concern Frizzy Hair
    Hair Type Fine, Wavy
    My Results Less Frizz, Stronger Hair, Oil Absorbed, Odor Eliminated, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    6 days ago
    Incredible Product!

    I’ve tried every high end dry shampoo in the market. This is hands-down the best I’ve ever used. My hair is nearly black and there’s truly no white cast, one application gives me 2 more days without washing. Wow!!

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  • Shannon
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Oily Hair, Scalp Health
    Hair Type Fine
    My Results Soft Touchable Hair, Cleaner, Fresher Hair, Oil Absorbed
    Rated 5 out of 5 stars
    1 week ago
    Magic in a bottle!!

    What kind of Magic in a bottle is this??? I hate all the dry shampoos I have tried over the years, they either make my hair feel gross, leave a residue in my hair and still looks dirty. I have been on a hunt for a good dry shampoo to try. I bought this and Omg! Amazing!!! My hair actually feels clean, it’s soft, shiny and feels like I just washed it. I’m beyond shocked to say the least. I sprayed it on and after a little bit the white disappeared without me doing anything😳 it wasn’t frizzy or felt dry at all. Amazing.

    It’s Magic in a bottle, hands down best I have ever tried!♥️

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  • CALETTE
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    The best dry shampoo ever.

    My hair went from oilly to fresh looking in minutes. After brushing it felt do good. No icky resedue. The next day i woke up with stylable hair. Still no oil. Hair still feels good. I have tried them all this one is fabulous. Try it you will love it.

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