Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz
Hand holding Color Wow Insta-WOW Advanced Dry Shampoo against a grey background
Insta-WOW Advanced Dry Shampoo
Before and after comparison of a woman with long blonde hair who has used Insta-WOW, against a plain background.
Insta-Wow dry shampoo can with features listed on a light gray background
Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo
Insta-WOW Advanced Dry Shampoo
Before and after of a blonde woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo
Insta-Wow dry shampoo can with text about active cleansing technology on a white background
Jasmine, apple blossom, and lily of the valley flowers with labels on a white background.
Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz Hand holding Color Wow Insta-WOW Advanced Dry Shampoo against a grey background Insta-WOW Advanced Dry Shampoo Before and after comparison of a woman with long blonde hair who has used Insta-WOW, against a plain background. Insta-Wow dry shampoo can with features listed on a light gray background Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo Insta-WOW Advanced Dry Shampoo Before and after of a blonde woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo Insta-Wow dry shampoo can with text about active cleansing technology on a white background Jasmine, apple blossom, and lily of the valley flowers with labels on a white background.

Insta-WOW Advanced Dry Shampoo

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Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup

4.7
Rated 4.7 out of 5 stars
230 Reviews
£26.50
Quantity

Why it’s WOW:

  • Powered by real cleansing tech
  • Best dry shampoo for dark hair, colour-treated hair
  • Non-dulling, less whitening, no gritty texture
  • Leaves colour light, bright and glossy again
  • Help normalise excess sebum production
  • Deodorising formula helps prevent odour absorption

 

Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.

These starches do double duty:

 ➤ Maximum absorption to soak up oil, sweat, and buildup

 ➤ Built-in slip so oil slides off effortlessly with a brush

HYDROFLUOROCARBON 152A, DIMETHYL ETHER, ALCOHOL DENAT.,
DIMETHYLIMIDAZOLIDINONE RICE STARCH, DISTARCH PHOSPHATE, GLYCERIN, PROPANEDIOL,
WATER (AQUA), CAPRYLOYL GLYCINE, SACCHAROMYCES FERMENT FILTRATE, HAMAMELIS
VIRGINIANA (WITCH HAZEL) WATER, COCO-GLUCOSIDE, SARCOSINE, DIPROPYLENE GLYCOL,
MORINGA OLEIFERA SEED EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, NELUMBO
NUCIFERA FLOWER EXTRACT, EPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACT,
QUERCUS SUBER BARK EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, FRAGRANCE
(PARFUM), PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, DISODIUM
PHOSPHATE, CITRIC ACID, ALPHA-ISOMETHYL IONONE, JUNIPERUS VIRGINIANA OIL,
HEXAMETHYLINDANOPYRAN, GERANIOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,
LINALOOL, LINALYL ACETATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, TERPINEOL.
F#104-1a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

How To Use FAQs

Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo. Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo.

Talc-free; gluten-free; cruelty-free; silicone-free; sulphate-free; vegan Talc-free; gluten-free; cruelty-free; silicone-free; sulphate-free; vegan

Comparison chart of Insta-Wow dry shampoo versus other brands on hair strands. Comparison chart of Insta-WOW vs typical dry shampoo on hair strands.

HOW TO USE INSTA-WOW
ADVANCED DRY SHAMPOO LIKE A PRO

Shake well. Hold 20 cm from hair and spray toward roots, lifting up sections to get underneath.

Let sit for several seconds.

Rake through with fingers and brush through to reveal clean, refreshed hair.

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FREQUENTLY ASKED QUESTIONS

What does Color WOW Insta-WOW dry shampoo do?

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Unlike typical dry shampoos that just mask oil, Insta-WOW actually cleans your hair. It uses shampoo-grade cleansing ingredients to break down and lift away oil, impurities, and odour—leaving your hair soft, silky, and fresh, as if it were just washed.

How do I use Color WOW Insta-WOW dry shampoo?

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Shake well, then spray toward the roots from 8 inches away, lifting sections to reach underneath. Let it sit for a few seconds, then rake through with fingers and brush to reveal clean, refreshed hair.

Does Color WOW Insta-WOW dry shampoo leave white residue?

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Insta-WOW is a virtually no-residue dry shampoo, powered by ultra-fine, high-performance starches that absorb oil without leaving behind any powdery residue. In lab tests, it showed virtually no white cast, even on dark hair.

Why does my hair feel dirty after using other dry shampoos?

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Most dry shampoos use low-quality powders that sit on top of the oil, creating a gritty, chalky, buildup-heavy feeling. Insta-WOW’s breakthrough technology actively cleans and removes oils, leaving your hair clean-feeling—not clumpy or congested.

Can Color WOW Insta-WOW clog your hair follicles?

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Insta-WOW is designed to be brush-out-able, leaving virtually no residues, so it won’t build up or block follicles. That means a cleaner scalp and no gunky residue.

How does Color WOW Insta-WOW help with scalp health?

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It’s more than a dry shampoo—it’s scalp care, too. Insta-WOW:

  • Helps rebalance the scalp’s microbiome to reduce excess oil production
  • Provides anti-pollution protection
  • Includes a deodoriser to prevent odours from sticking to your strands

 Is Color WOW Insta-WOW safe for daily use?

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Yes. Because Insta-WOW actively cleans and doesn’t build up, it’s safe to use any time you want to refresh your style or stretch your wash day.

Does Color WOW Insta-WOW have a scent?

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Yes. It has a crisp, clean fragrance with notes of apple blossom, jasmine, and lily of the valley.

What makes Color WOW Insta-WOW different from other dry shampoos?

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Insta-WOW is the only dry shampoo powered by Active Cleansing Technology. It combines a shampoo-grade cleanser and ultra-fine, high performance starches to deliver results like a true shampoo clean. 

4.7
Rated 4.7 out of 5 stars
Based on 230 reviews
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230 reviews
  • Daisy S.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Frizzy Hair
    Hair Type Curly
    My Results Bouncy Hair, Oil Absorbed, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    5 days ago
    Amazing product

    Wash my hair twice a week and I use this dry shampoo on day 2 after a jog. It works beautifully to lift, revitalize my hair and my scalp feels fresh even to day 5. I cannot be without this product.

    Was this helpful?
  • Elaine N.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Gray Roots, Dry, Dehydrated Hair
    My Results Bouncy Hair, Visible Difference, Cleaner, Fresher Hair, Oil Absorbed
    Rated 5 out of 5 stars
    6 days ago
    Excellent dry shampoo.

    No white streaks, sprays really well, smells great and your hair looks great after.

    Was this helpful?
  • Heather M.
    Verified Buyer
    I recommend this product
    Hair Concern Thinning Hair, Frizzy Hair, Gray Roots, Dullness, Fine, Flat Hair
    Hair Type Wavy
    My Results Soft Touchable Hair, Smoother Hair, Bouncy Hair
    Rated 4 out of 5 stars
    1 week ago
    Dry Shamp

    First time trying this dry shampoo and I am liking it a lot. It helped to take any oily look, and flatness, that typically occurs with my hair between shampoos. I like that it gave my hair a little body and a nice scent as well. I would definitely buy this again and recommend it to friends.

    Was this helpful?
  • Sallie R.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Hard Water, Color-care
    Hair Type Fine, Straight
    My Results Visible Difference, Soft Touchable Hair, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    1 week ago
    Amazing lift!

    This spray lifts my hair, holds it in place and is soft, without the stiffness most sprays cause . It’s great!

    Was this helpful?
  • Lisa
    Rated 3 out of 5 stars
    1 week ago
    3 Stars

    This product didnt last long for the cost

    Was this helpful?