Dealing with Dullness? Here Are Our Top Tips for How to Keep Hair Colour from Fading

No denying: great glossy, saturated hair colour is a MAJOR beauty and mood boost. Yep, everything in life is better when we’re lovin’ our colour! And at Color Wow, we want to keep those fresh-colour good feels going.

So we’ve made it our mission to ID the world’s worst colour-killers and to shut them down. We’ve created a whole arsenal of products that not only up your styling game, but preserve, protect and extend your hair colour in ways that will surprise you.

Read on to learn more about hidden colour-killers lurking in places you might never suspect! First, though, we’re starting with the basics of hair dye and which colours will fade the fastest…

How Long Does Hair Dye Last?

The longevity of hair dye depends on several factors, including the type of dye used, your hair care routine, and the natural texture and condition of your hair.

Generally, hair dye can be categorised into three main types, each with its own expected lifespan:

• Semi-Permanent Dye: This type of dye doesn't penetrate deeply into the hair shaft and typically lasts for about 4-12 washes. It's ideal for those looking to experiment with colour without a long-term commitment or for adding subtle tones to the hair.

• Demi-Permanent Dye: Demi-permanent dyes penetrate the hair shaft more deeply than semi-permanent dyes but don't contain ammonia, which means they can't lighten your hair. They usually last between 12-24 washes, gradually fading with each shampoo.

• Permanent Dye: As the name suggests, permanent hair dye is designed to last until the hair grows out or is cut off. The dye penetrates the hair shaft and changes the colour permanently. However, the colour can fade over time, especially without proper care, and regrowth at the roots will require touch-ups, typically every 4-6 weeks.

What Hair Colour Fades the Fastest?

Red tones, pastels, and unconventional hair colours like blues and purples tend to fade the fastest. This is primarily due to the size of the colour molecules and how they interact with the hair shaft.

Here's a closer look at why these colours fade quickly:

• Red Tones: Red hair dye has the largest molecules, which don't penetrate the hair shaft as deeply as other colours. This superficial placement means red tones can wash out more quickly, requiring more frequent touch-ups to maintain their vibrancy.

• Pastels: Pastel colours are typically applied to bleached or very light hair bases. Because the hair has been lightened, it can be more porous and less able to retain colour, leading to faster fading. Pastels also have a lighter pigment concentration, which naturally fades quicker than deeper, more saturated colours.

• Blues and Purples: Like pastels, blues and purples often require a lighter hair base for the colours to show vividly. These unconventional colours can fade quickly due to their molecular size and the porosity of the bleached hair they're usually applied to.

Why Does My Hair Colour Fade So Fast? Here Are 7 Possible Causes

Environmental Factors

1. Hard Water

Here’s a common source of colour-dulling you might not realise: hard water (or well water) that contains a heavy concentration of minerals can warp your hair colour and make it look dull, dingy, brassy. 

When you’ve got minerals like calcium, lime, magnesium in your water supply, they build up in your hair. And while the effect can almost go unnoticed day-to-day, over time the negative effect on your colour can be dramatic.

But we’ve got a solution to “hard water hair” that works in under three minutes – and the effect is equally, if not MORE dramatic. Just spray Dream Filter Pre-Shampoo Mineral Remover on dry hair.

Leave it for a few minutes, while it works like a magnet to lift away dulling mineral deposits. Then shampoo, and voilà! Your first-day fresh colour is revealed…. back and bright as ever!

2. Sun Exposure

Sun exposure plays a significant role in the fading of hair colour, much in the same way it can damage your skin.

When your hair is exposed to the ultraviolet (UV) rays from the sun, these rays can penetrate the hair shaft and break down the chemical bonds that give your hair dye its colour.

3. Heat Styling

Regular use of heat styling tools, including hair dryers, straighteners, and curling irons, plays a significant role in the fading of hair colour. These tools generate high temperatures that can cause the hair's cuticle—the outer protective layer—to lift or open.

When the cuticle is raised, the hair dye molecules, which reside within the hair shaft, become more susceptible to being washed out during shampooing.

4. Chlorine & Salt Water

Swimming in chlorinated pools or salt water is another common culprit behind the fading of hair colour. 

Chlorine, a chemical disinfectant used to keep pools clean, is particularly harsh on hair. It not only has the capability to strip away the hair's natural oils, which are essential for maintaining moisture and shine, but it can also lead to the loss of hair dye. 

The chlorine reacts with the hair dye, breaking down its molecules and causing the colour to fade or even change—blondes might find their hair taking on a greenish tint, for example. Find out how to protect hair from chlorine here.

Similarly, salt water can also be detrimental to hair colour. While not as chemically aggressive as chlorine, the high salt content in ocean water can draw moisture out of the hair, leaving it dehydrated. Dry, brittle hair is more porous, making it unable to hold onto colour effectively, which results in a faster fade.

Product Choices

5. Shampoo 

Shampoo seems innocent enough, and we often take for granted that it’s giving our hair the TLC it deserves. But all shampoos are not created equal…

There are actually three major rules when choosing a shampoo for colour-treated hair:

A better option? Dream Filter Pre-shampoo Mineral Removing Spray.

And what’s your best shampoo choice for healthiest hair and freshest colour?

Color Wow Color Security Shampoo. Its gentle, sulfate-free, 100% clean formula doesn’t contain any ingredients that don’t rinse off completely. It simply cleans... as all shampoos should! PLUS, it’s been proven to prevent colour fade for up to 20 washes! Definitely your hair colour’s BFF. 

@colorwow.hair 1 shampoo to preserve your hair color up to 20 washes coming right up! 🎨 Color fade? We don't know her with our Color Security Shampoo 💁‍♀️ @alexmsmith1 #colorwow #shampoo #haircolor #salonhair #hairsalon #haircolortips ♬ original sound - Color Wow Hair

 6. Conditioner 

You might be thinking, “what does conditioner have to do with my hair colour??” A lot, actually, if the formula contains ingredients made of nitrogen groups that oxidise, turning hair colour yellow or brown.

Another no-no? Opaque conditioning agents. Similar to residues for shampoos, they leave a film on your hair that hides your hair’s vibrancy.

Our go-to? Color Wow Color Security Conditioner for its translucent, non-colour-corrupting formula. 

Available in both Fine-to-Normal and Normal-to-Thick hair types, with 3 levels of heat protection built in.

7. Hairspray

The biggest styling mistake people make is using a hairspray that contains typical ingredients (like fragrances) that yellow, darken, or even dull your colour.

At Color Wow, we’ve banned over 70 ingredients (contained in many popular hair products) because they can actually ruin your hair colour.

Our Color Wow Cult Favorite Firm + Flexible Hairspray is a clear favorite among celeb stylists.

You can’t use too much! And its clear formula is a must for keeping your colour true and bright. Bonus: Cult Favorite even gives you a glossy finish!

How to Keep Your Hair Colour from Fading

Our best products for preventing colour fade:

1. Color Security Shampoo

Choosing the right shampoo is essential for preventing colour fade. Color Security Shampoo is formulated specifically to prevent colour fade. Our biochemist, Dr. Joseph Cincotta explains:

2. Color Security Conditioner

3. One Minute Transformation

Another top recommendation from Dr. Joe is this leave-in moisturising and styling treatment. 

Our best products for fighting dullness:

1. Pop & Lock

We love using Color Wow Pop & Lock ultralight smoothing + glossing serum.

This not only instantly revives dull, faded hair colour but calms frizz and transforms your dry, dehydrated hair into silky, sleek strands – and importantly, acts as a UV filter to help protect against colour fade when you’re in the sun.

2. Extra Mist-ical Shine Spray

For that extra measure of shine, spritz on some Color Wow Extra Shine Spray.

This lightweight, non-greasy shiner has a crystal-clear formula, so you get ultra shine and your colour stays intact. Pro tip: use a flat iron over Extra for intense shine. 

1. Avoid Sulfates: Sulfates are harsh detergents found in many shampoos that can strip colour from your hair. Look for sulfate-free products to keep your colour from fading.
   

2. Turn Down the Heat: Hot water can open up the hair cuticle, allowing colour to wash out more easily. Wash your hair with lukewarm or cool water instead, and finish with a cold water rinse to help seal the cuticle.

3. Use products with heat protection. All Color Wow products contain at least one level of heat protection in them except our shampoos and our pre-shampoo, Dream Filter.
   

4. Limit Heat Styling: Heat styling tools like hair dryers, straighteners, and curling irons can fade your hair colour. Use these tools on a lower heat setting and always apply a heat protectant before styling.
   

5. Protect Your Hair from the Sun: UV rays can bleach your hair, causing the colour to fade. Wear a hat or use hair products with UV protection when spending extended time in the sun.
   

6. Swim Smart: Before swimming in a chlorinated pool or saltwater, wet your hair with clean water and apply a leave-in conditioner like Money Mist. This can help prevent your hair from absorbing harmful chemicals or salt. Consider wearing a swim cap for additional protection.

Ultimately, the key to preventing your hair colour from fading lies in a balanced approach to hair care. It's about making smart choices—selecting the right products, being gentle with your hair, and shielding it from potential harm.

By doing so, you ensure that your vibrant colour remains as striking as your confidence, day after day.

Check out our full range of products for colour-treated hair here.

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