To know Gail Federici, our Founder, is to know that, if she has the will, she will most certainly find the way.
If there is a problem she won’t stop until she solves it. Step into her office and you’ll find Navy Seal quotes about “Never giving up” to inspire her resolve.
With more than 40 years in hair care and countless beauty industry awards, she has consistently produced the industry’s most innovative products, from the first anti-frizz product, Frizz Ease, when she was at the helm of John Frieda Hair Care, to our breakthrough anti-humidity product Dream Coat Supernatural Spray.
Her innovations have literally changed the game.