Treatment
Curly

Flo-etry
Vital Natural Curly Hair Serum

Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

4.6
Rated 4.6 out of 5 stars
686 Reviews
£27.00

 

Why it's WOW

  • New “Naked Technology” feels like nothing’s on the hair!
  • Flo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
  • Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Instantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

Pair it with

Apply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.

Curly, Coily Hair (Type 3a - 4c curls)

Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Polyquaternium-37, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Propylene Glycol Dicaprylate/Dicaprate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Caprylyl Glycol, Caryocar Brasiliense Fruit Oil, Ceteareth-20, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Hydrolyzed Rice Protein, Parfum, Quaternium-33, Benzyl Alcohol, Tocopherol, Potassium Sorbate, Sodium Benzoate

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Caution: Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.

Cruelty Free
Gluten Free
Vegan
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INSTANT CURE FOR WEAK, BRITTLE CURLS!

FRICKIN’ SHOOK.....! JUICY, DEFINED RINGLETS

Quote

“Go ahead....touch my hair!” 

I love the soft bouncy free moving curls Flo-etry creates. Your hair isn't wet, sticky, crunchy, or frizzy. They are dry beautiful curls I can run my fingers through. (My husbandl loves it, and so do I.)

Kelley R.
Verified Buyer

THE KEY TO JUICY, SOFT CURLS FROM ROOTS TO ENDS

New! Naked Technology

Read More

†Average results based on independent testing

FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Flo-etry

Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

Can this be used on all curl types?

Absolutely.

Can you use this product on dry hair to refresh curls/tame frizz?

Yes, but use a small amount on dry hair to refresh and moisturize.

Will this product make your curls more defined?

Absolutely.

Is Flo-etry cruelty-free?

Yes.

Is Flo-etry sulfate-free?

Yes.

Is Flo-etry a heat protectant?

Yes.

How much of this product should you use?

Use more on coarse, dry hair, and use a bit less on fine hair.

Can you use Flo-etry on extensions?

All Color Wow products are safe for extensions but always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can use this with Shook or other stylers.

What does Flo-etry smell like?

It smells like vanilla and coconut.

4.6
Rated 4.6 out of 5 stars
Based on 686 reviews
686 reviews
  • Elizabeth G.
    Verified Buyer
    Hair Concern Curl Definition, Damaged Hair or Breakage, Dry, Dehydrated Hair, Frizzy Hair, Thinning Hair
    Hair Type Curly, Thin
    My Results Visible Difference, Defined Curl/Wave Pattern
    Rated 3 out of 5 stars
    2 days ago
    Not for Me

    I have long dry gray hair. It's curly, but I don't have a lot of hair. If I use a brush or comb, it turns to frizz.

    I'm still experimenting, but as of now, it's not for me.

  • CECILIA D.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition
    Hair Type Curly
    My Results Defined Curl/Wave Pattern
    Rated 5 out of 5 stars
    1 week ago
    curlll

    it leaves my curls so nice love it

  • Denise B.
    Verified Buyer
    I recommend this product
    Hair Concern Dullness, Color-care, Dry, Dehydrated Hair, Thin Hair, Frizzy Hair
    Hair Type Wavy, Curly
    My Results Less Frizz, Visible Difference, Soft Touchable Hair, Shinier Hair
    Rated 5 out of 5 stars
    1 week ago
    Curly Defined!

    I have wavy and curly hair that has always been frizzy if I don't blow dry it out. I decided to try this product and oh my goodness, what a difference it made on my hair. I can actually wear my hair curly now and have it look good. Wash my hair, apply Flo-etry Vital Serum for Curly Hair and I'm off. Just let it air dry. I live in the South where our summers are brutal with hot, humid weather and this product handles it. Absolutely love, love, love it !!!

  • Anne
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Arrived quickly

  • Rayne M.
    Verified Buyer
    I recommend this product
    Hair Concern Frizzy Hair, Thinning Hair, Curl Definition
    Hair Type Curly
    My Results Bouncy Hair, Less Frizz, Defined Curl/Wave Pattern
    Rated 4 out of 5 stars
    1 month ago
    Defined curls

    I have only used this product once, but it did give me lots of curl definition and less frizz, but I need to use it more before I give it an honest, accurate rating.