Flo-etry
Vital Natural Curly Hair Serum

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Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

4.6
Rated 4.6 out of 5 stars
650 Reviews
£27.00
Quantity

 

Why it's WOW

  • New “Naked Technology” feels like nothing’s on the hair!
  • Flo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
  • Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Instantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

Apply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.

Curly, Coily Hair (Type 3a - 4c curls)

WATER/AQUA, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER, GLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CARYOCAR BRASILIENSE (PEQUI) FRUIT OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HYDROLYZED RICE PROTEIN, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PPG-26-BUTETH-26, QUATERNIUM-33, CETEARETH-20, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-1 TRIDECETH-6, FRAGRANCE/PARFUM, TOCOPHEROL, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. F#714-1

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.
Caution: Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.

Cruelty Free
Gluten Free
Vegan
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INSTANT CURE FOR WEAK, BRITTLE CURLS!

FRICKIN’ SHOOK.....! JUICY, DEFINED RINGLETS

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“Go ahead....touch my hair!” 

I love the soft bouncy free moving curls Flo-etry creates. Your hair isn't wet, sticky, crunchy, or frizzy. They are dry beautiful curls I can run my fingers through. (My husbandl loves it, and so do I.)

Kelley R.
Verified Buyer

THE KEY TO JUICY, SOFT CURLS FROM ROOTS TO ENDS

New! Naked Technology

Read More

†Average results based on independent testing

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FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Flo-etry

Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

Can this be used on all curl types?

Absolutely.

Can you use this product on dry hair to refresh curls/tame frizz?

Yes, but use a small amount on dry hair to refresh and moisturize.

Will this product make your curls more defined?

Absolutely.

Is Flo-etry cruelty-free?

Yes.

Is Flo-etry sulfate-free?

Yes.

Is Flo-etry a heat protectant?

Yes.

How much of this product should you use?

Use more on coarse, dry hair, and use a bit less on fine hair.

Can you use Flo-etry on extensions?

All Color Wow products are safe for extensions but always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can use this with Shook or other stylers.

What does Flo-etry smell like?

It smells like vanilla and coconut.

4.6
Rated 4.6 out of 5 stars
Based on 650 reviews
650 reviews
  • karen b.
    Flag of United Kingdom
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Love it!

    The curls are real!

    My wavy puffy curl was transformed- great product

  • Suzanne C.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    I love this product it

    I love this product it has really helped the repair of my hair!! 😊

  • Debbie G.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Frizz gone and beautiful curls

    Frizz gone and beautiful curls now. Love it!

  • Leah S.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Best curl definition

    Love this serum so much! It moisturizes and defines my curls like no other product. Highly recommend!

  • Carla N.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    1 month ago
    Great product

    I have fine, thin curly hair. I have been looking something to tame them without weighing them down. This does the trick! I get define curls without being heavy.