Flo-etry ~ Vital Natural Curly Hair Serum
Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum

Flo-etry
Vital Natural Curly Hair Serum

Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

4.6
Rated 4.6 out of 5 stars
851 Reviews
£27.00

 

Why it's WOW

  • New “Naked Technology” feels like nothing’s on the hair!
  • Flo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
  • Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Instantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

Pair it with

Apply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.

Curly, Coily Hair (Type 3a - 4c curls)

Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Polyquaternium-37, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Propylene Glycol Dicaprylate/Dicaprate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Caprylyl Glycol, Caryocar Brasiliense Fruit Oil, Ceteareth-20, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Hydrolyzed Rice Protein, Parfum, Quaternium-33, Benzyl Alcohol, Tocopherol, Potassium Sorbate, Sodium Benzoate

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Caution: Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.

Cruelty Free
Gluten Free
Vegan
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INSTANT CURE FOR WEAK, BRITTLE CURLS!

FRICKIN’ SHOOK.....! JUICY, DEFINED RINGLETS

Quote

“Go ahead....touch my hair!” 

I love the soft bouncy free moving curls Flo-etry creates. Your hair isn't wet, sticky, crunchy, or frizzy. They are dry beautiful curls I can run my fingers through. (My husbandl loves it, and so do I.)

Kelley R.
Verified Buyer

THE KEY TO JUICY, SOFT CURLS FROM ROOTS TO ENDS

New! Naked Technology

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†Average results based on independent testing

FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Flo-etry

Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

Can this be used on all curl types?

Absolutely.

Can you use this product on dry hair to refresh curls/tame frizz?

Yes, but use a small amount on dry hair to refresh and moisturize.

Will this product make your curls more defined?

Absolutely.

Is Flo-etry cruelty-free?

Yes.

Is Flo-etry sulfate-free?

Yes.

Is Flo-etry a heat protectant?

Yes.

How much of this product should you use?

Use more on coarse, dry hair, and use a bit less on fine hair.

Can you use Flo-etry on extensions?

All Color Wow products are safe for extensions but always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can use this with Shook or other stylers.

What does Flo-etry smell like?

It smells like vanilla and coconut.

4.6
Rated 4.6 out of 5 stars
Based on 851 reviews
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851 reviews
  • Amanda L.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair, Frizzy Hair, Tangled Hair
    Hair Type Curly, Thin
    My Results Less Frizz, Visible Difference, Soft Touchable Hair
    Rated 5 out of 5 stars
    2 weeks ago
    Brilliant product!

    I love this - it really works (FINALLY!) on my curly hair; it doesn't weight my curls down and keeps them looking managed rather than frizzy

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  • Tatiana
    I recommend this product
    Hair Concern Hard Water, Thinning Hair, Curl Definition, Damaged Hair or Breakage, Dry, Dehydrated Hair
    Hair Type Curly, Fine
    My Results Visible Difference, Smoother Hair, Defined Curl/Wave Pattern, Less Frizz, Bouncy Hair
    Rated 5 out of 5 stars
    2 weeks ago
    Curl Wow Flo-Etry Vital Natural Serum

    I bought the Curl Wow Flo-Etry Vital Natural Serum because I wanted something to help with my frizzy curls. My hair gets dry really easily, especially when it’s humid outside, and I was looking for a product that would keep my hair soft without making it feel greasy. I had heard good things about Curl Wow, so I decided to give this serum a try.

    The first time I used it, I noticed how lightweight it felt. It spread through my hair really easily, and I only needed a couple of pumps. I liked that it didn’t make my hair sticky or heavy like some other products I’ve tried. After my hair dried, my curls looked more defined, felt softer, and had a lot less frizz. My hair also still had movement instead of feeling crunchy or stiff, which is something I always look for in a curl product.

    One thing I really like is that a little bit goes a long way, so I know this bottle will last me a while. The pump also makes it easy to use because I don’t end up wasting product. Even though it’s more expensive than some drugstore curl products, I think it’s worth the price because it works well and I don’t have to use much each time. I have tried other products that cost less but they didn’t give me the same results.

    Overall, I give Curl Wow Flo-Etry Vital Natural Serum 5 out of 5 stars. It has helped reduce frizz, made my curls look healthier, and kept my hair soft all day. I would definitely buy it again and recommend it to anyone with wavy or curly hair who wants better curl definition without…

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  • Sharon G.
    Verified Buyer
    I recommend this product
    Hair Concern Frizzy Hair, Curl Definition
    Hair Type Curly
    My Results Less Frizz, Visible Difference, Bouncy Hair
    Rated 5 out of 5 stars
    2 weeks ago
    Great hair product

    Great for my natural curls. Keeps my curls soft and without frizz. Can’t live without it.

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  • BilliejoeJ
    I recommend this product
    Rated 4 out of 5 stars
    3 weeks ago
    Nice

    Really good on my sons her his curls have never been better the application is so simple and the texture is great Afro curtly hair his got highly recommended.

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  • Elizabeth G.
    Verified Buyer
    Hair Concern Curl Definition, Damaged Hair or Breakage, Dry, Dehydrated Hair, Frizzy Hair, Thinning Hair
    Hair Type Curly, Thin
    My Results Visible Difference, Defined Curl/Wave Pattern
    Rated 3 out of 5 stars
    3 weeks ago
    Not for Me

    I have long dry gray hair. It's curly, but I don't have a lot of hair. If I use a brush or comb, it turns to frizz.

    I'm still experimenting, but as of now, it's not for me.

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