Color Wow Customer Ratings and Reviews - Terms and Conditions

Who can submit a review

We welcome reviews about your experience with us and our products and services. We  send all our customers who have made a purchase from us an invitation to submit a  review. If you have gifted a product or service to someone else you can forward the  invitation to them. You can also leave a review about a recent experience with us or our 
products and services even if you haven't bought anything from us (for example, you can  review how we handled your enquiry). You need to be over 18 to leave a review.

Incentivised reviews must be genuine and fully disclosed

We and others may offer you incentives to leave a review from time to time and if this 
happens you must give your honest unbiased opinion and ensure your review explains the incentive received and starts with the word Advert.

How to leave a review

You need to follow the link in your review invitation or go to the relevant product page on 
our website All Products | Award-Winning Hair Care Products – Color Wow UK and click ‘WRITE A REVIEW’.

Rules for reviews

Your review must:

• Reflect your genuine experience (both positives and negatives). 
• Not be incentivised in any way or if it has been, it must fully disclose how it has 
  been incentivised (for example, given in exchange for a discount, free gifts, 
  money or loyalty points). Any incentivised review must start with the word 
  "Advert". 
• Not relate to a product or service you are connected with (for example, because 
  you (or someone in your family) has a financial interest in or works for the 
  business that provides it). 
• Not manipulate ratings (for example, you cannot submit multiple reviews for the 
  same product or service). 
• Comply with our Acceptable Use policy Acceptable Use Policy – Color Wow UK, for example it must not be obscene, offensive, harmful or defamatory. 

If you just have a question or need help

We want you to share your experiences of our products and services with others. However, if you just have a question for us or need help with any or our products or services please contact our customer service team directly at cs-uk@colorwowhair.com.

Where and how we display reviews

Reviews for our products and services appear on our website. Someone reading a review by you can see your other reviews on our site. We publish all reviews that comply with our Rules for reviews (whether positive or negative) with the most recent showing first. We create overall ratings for products by averaging the ratings received. You can search reviews for specific terms or filter them according to ratings. We check and verify reviews by regularly monitoring review submissions and proactively looking for suspicious content. ‘Verified Buyers’ are those who leave a review via a review request sent directly to them. ‘Verified Reviewers’ are those who have submitted a review and verified their email address. Unverified reviewers will have neither of these indicators.

We may use your reviews in our marketing 

We may include all (or a representative part) of your review in our marketing material in any media (for example, on our website, in a brochure or in advertising). Your identity will not be revealed.

Please report suspicious reviews to us

If you think any review is fake or otherwise doesn't comply with the Rules for reviews please report this to us by contact our customer service team directly at cs-uk@colorwowhair.com.

How we investigate and deal with suspicious reviews 

If our own monitoring or a report from you or someone else suggests that a review does not comply with the Rules for reviews we will promptly investigate and may: 

• Immediately remove it (or not publish it, where it has been detected before 
  publication). We will do this where we are certain it is non-compliant. 
• Investigate it further (which may involve contacting the reviewer for evidence 
  that it is compliant) and flag it as a possibly fake review until our investigation 
  is complete. If we then determine the review is non-compliant we will remove 
  it. 

If we identify one review as non-compliant we may remove all reviews submitted by the same reviewer and refuse to publish any further reviews from the same reviewer. 

If we remove a review or are investigating it we will not count it towards any aggregated review score. If you disagree with our decision as to whether a review is compliant you can contact us at cs-uk@colorwowhair.com.