Introducing the New Youth Juice Collagen Scalp Treatment
Our “creative juices” are always flowing in Color Wow Labs! But of course we keep our formulations top secret until they undergo rigorous clinical trials, professional assessments and dozens of independent performance studies. Then, it's time to spill!
Youth Juice is a major breakthrough hair product from Color Wow’s renowned chemist, Dr. Joe Cincotta, whose innovative formulas have garnered well-over 100 industry awards.
From the most advanced temporary root cover up and the first-ever frizz-fighter with actual humidity-resistant technology, Dr. Joe’s partnership with CEO/founder, Gail Federici has had a profound impact on the hair care industry for over three decades. (You can read more about the Color Wow team here!)
While it is Dr. Joe’s hallmark as a hair chemist to only create products (shampoos, stylers and of course treatments) that ensure optimal hair wellbeing, Youth Juice is a whole new approach to proactively boosting the lush, supple, youthful quality of your hair.
Dr. Joe Cincotta (VP, R+D) confers with Gail Federici (Color Wow Founder and CEO)
The Science Behind Youth Juice
Designed to help keep hair in its prime, Youth Juice is a colla“genius”, power-packed serum that helps preserve, protect and promote collagen, which is critical to maintaining and improving your strands.
DID YOU KNOW: Your scalp loses collagen at a much faster rate than the skin on your face. Which means that it is critical to start addressing this even earlier than you may adopt anti-aging face regimes.As scalp collagen degrades (from chronological aging or free radical damage) hair follicles shrink and become rigid, and the strands being produced become finer, brittle, less supple and resilient. Also, the follicles’ grasp on strands is weakened, leading to increased shedding and hair thinning.”
Following years of extensive research and laboratory analysis, Dr. Joe was able to develop a formula that would actually promote levels of collagen.
Youth Juice Key Ingredients
"In addition to DHT inhibitors like Saw palmetto and procapil and vasodilators such as Niacinamide, Arginine and Caffeine, we included powerful anti-oxidants such as Pycnogenol, Amla extract and a proprietary hydrolyzed Yeast protein - all clinically proven to protect collagen from free radical degradation as well as help stimulate collagen renewal."
Quickly absorbed, Youth Juice leaves no sticky or greasy feel. The formula is vegan, and unlike many scalp serums, it contains no oils, no silicones, no alcohol, no fragrance.
What to Expect
In a 28-day trial*, Youth Juice users reported a major change in the quantity and quality of their hair…
- 90% reported scalp feels healthier
- 90% said hair feels more resilient
- 93% said scalp is more hydrated
- 87% noted hair feels stronger
- 87% said scalp is less irritated
- 80% reported hair feels thicker
(Recommended usage 90 days)
DR JOE’S RECOMMENDATION
Using a few drops of Youth Juice daily helps keep your scalp in optimal condition to promote hair growth, and to help ensure thick, glossy strands. It’s effortless, not greasy, powerfully effective... there’s really no excuse not to Juice.
Not sure where to start on your Color Wow hair journey? Take our 60-second hair quiz to discover the perfect personalised routine for your hair type.
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