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Behind the Science of Insta-WOW: The Next Generation of Dry Shampoo

Behind the Science of Insta-WOW: The Next Generation of Dry Shampoo

Searching for a dry shampoo that doesn’t leave your hair feeling gritty, weighed down and littered with white, powdery residue? How about a dry sha...

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How to Plop Hair: The Secret to Juicy, Frizz-Free Curls with Curl Wow

How to Plop Hair: The Secret to Juicy, Frizz-Free Curls with Curl Wow

Want bigger, bouncier, more defined curls—without heat, frizz, or crunch? Enter hair plopping, the ultimate curl-enhancing hack for waves, curls, a...

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How to Define Curls: The Ultimate Guide to Flawless Definition

How to Define Curls: The Ultimate Guide to Flawless Definition

Curls should be bold, defined, and frizz-free—but if yours tend to misbehave, we’ve got you. The struggle to get curls to pop without the crunch, w...

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Why Won’t My Hair Hold a Curl? Here's What’s Wrong and How to Fix It

Why Won’t My Hair Hold a Curl? Here's What’s Wrong and How to Fix It

POV: You spend hours curling your hair to perfection. But as soon as you step outside, your cute curls collapse and fall flat. Frustrating, right? ...

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Types of Hairsprays Explained: How to Find the Right One for You!

Types of Hairsprays Explained: How to Find the Right One for You!

Hairspray might just be the unsung hero of your hair care lineup. It’s not as glam as a major texture-transforming leave-in treatment (hello, Mone...

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What Does Hairspray Do? Let’s Ask Dr. Joe How It Works and Why You Need It

What Does Hairspray Do? Let’s Ask Dr. Joe How It Works and Why You Need It

Hairspray is the ultimate game-changer in any hair routine. It’s not just about “locking in” a style—it’s about giving your hair the control, hold,...

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Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Introducing Texas Hold 'Em: The Ultimate High-Performance Strong Hold Hairspray

Looking for the best hairspray that delivers unbeatable extra strong hold plus keeps hair flawlessly frizz-free?  Meet Texas Hold 'Em, an advanced,...

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How to Straighten Curly Hair (And Minimise Damage While Doing So!)

How to Straighten Curly Hair (And Minimise Damage While Doing So!)

This is a public service announcement: it is possible to learn how to straighten curly hair without causing serious damage! Wait, what? Yep, you r...

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how to add texture to hair: your guide to effortless, lived-in style

How to Add Texture to Hair: Your Guide to Effortless, Lived-In Style

If you’ve ever envied that perfectly tousled, “I-woke-up-like-this” hair, then you’re probably wondering how to add texture to your own strands.  T...

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Is Blow Drying Bad for Your Hair? Here’s the Real Truth

Is Blow Drying Bad for Your Hair? Here’s the Real Truth

We’ve all heard the warnings: blow drying your hair can cause damage, weaken strands, and leave your hair frizzy, fried, or worse.  But is it reall...

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How to Style Thin, Fine Hair: Tips for Big Volume and Body

How to Style Thin, Fine Hair: Tips for Big Volume and Body

If you’ve got thin or fine hair, you know the struggle is real when it comes to creating volume and bounce. It often feels like your hair falls fla...

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All the Festival Hair Care Tips & Inspo You'll Need This Summer

All the Festival Hair Care Tips & Inspo You'll Need This Summer

Thumping baselines, dancing under the stars, a sea of strangers glammed up in glitter and colour – there’s nothing like the sensation of being at a...

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