The Dry Shampoo That Finally Won Carly Over

After years of hating dusty, dulling, gritty formulas, she found one that actually cleans.

For years, Carly Osborne, Color Wow’s UK General Manager, was what you might call a reluctant dry shampoo user. But it was a necessary evil.

Like many busy professionals, she relied on dry shampoo to stretch her wash days—but she dreaded every use.

“No matter which brand I tried, it was always the same,” Carly admits. “A chalky, dusty residue on my roots. My hair looked dull and felt coated. And come wash day? It always took two shampoos to feel truly clean.”

Dry shampoo was always a compromise: a temporary fix that left behind buildup, dulled colour, and a scalp that didn’t feel fresh.

A Game-Changing Call from the Lab

After 10 years of R&D, the Color Wow Lab finally reached out to Carly with a challenge:

“We think we’ve cracked the code. Test this and tell us what you think.”

The formula would become Insta-WOW Advanced Dry Shampoo—and for Carly, it was a revelation.

From the first use, she noticed something different:

• No dusty, chalky film on her roots
  

• No dull, muted colour
  

• No gritty, dirty feel

• Hair that felt light, airy, and actually clean
  

Even better, wash day only required one shampoo—a first for someone used to double-cleansing after using traditional dry shampoos.

Why Insta-WOW Works

• Hair that looks and feels freshly washed
  
  
• Colour that’s light, bright, and glossy again
  
  
• No grit, no clumping, no heavy residue
  

A Mic Drop Moment for Dry Shampoo

After years of trying to “make peace” with dry shampoo, Carly finally found a formula that doesn’t feel like a compromise.

For dry shampoo skeptics everywhere?

It’s not a cover-up. 

It’s a mic drop.

Read more about other hair journeys and Color Wow innovations:

• Carly's Journey to Stronger, Healthier-Looking Hair
• Behind the Science of Insta-WOW Dry Shampoo
• Introducing Dreaming: Our Advanced Hair Repair & Resurfacing Treatment