THE SKINNY ON FINE, LIMP, COLOR-TREATED HAIR

IS YOUR HAIR LOSING WEIGHT – IN A BAD WAY?
Chemicals in hair color could be the catalysts behind your wimpy, withering strands. Nicola Clarke (Color Wow Creative Director), whose clients include Kate Winslet, Cate Blanchette and Kate Moss, explains: “Color processing opens your cuticle layer so color molecules can get in. Unfortunately, once opened, this cuticle layer never quite closes tight, and proteins in the inner cortex (which gives your hair strands solid structure and mass) can leach out. Your hair can get thinner and thinner with each subsequent color treatment.” How to stop the protein mass exodus? You need a Cocktail, my friend.

HOW TO KNOW IF YOUR HAIR’S LOSING PROTEINS
If your hair strands are rounder, thicker and fuller at the roots….but thin, scraggly and “pointy” on the ends, proteins are escaping. When it comes to building body bulk, “carb-loading” is the key. Same thing goes for your hair. Color Wow Carb Cocktail loads your hair with a high-carb complex for instant thickening results…. the look and feel of more hair mass. It’s a breakthrough, leave-in supplement you just comb through your hair after shampooing and conditioning. Activated by the heat of your blow-dryer, it bonds a WEIGHTLESS high-carb complex (cellulose, starch and oat bran) to individual hair strands for instant “fatification.”