Color Control Purple Toning + Styling Foam

91% of testers said their colour was noticeably brighter + brass-free after one use

Color Control Purple Toning + Styling Foam

Instantly rids blonde & grey hair of brassy tones; no mess; no crunch, no stiffness, no stickiness

4.5

Rated 4.5 out of 5 stars

1,439 Reviews

£19.50

Quantity

Why it's WOW

Lavender-tinted foam neutralises yellow and brassy tones instantly
No-mess alternative to purple shampoo (use on wet or dry hair)
Never sticky, stiff or crunchy for shiny, bouncy, supple results

1. Use after shampooing and conditioning.
2. Do not apply to soaking-wet hair. The brassier your colour, the drier your hair should be when applied.
3. Shake can well, then invert to dispense foam into palm.
4. Apply directly to brassy areas or all over hair.
5. Leave in and style as usual.

Color Control Toning & Styling Foam is a light-lavender tinted foam that instantly helps neutralise brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow- tones.

Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking risp and bright.

A quantum leap from sticky, old-fashioned mousse that makes your hair stiff and crispy, this "smart foam" uses "rosins" (stiff, acrylic polymers) to give your hair a soft, flexible texture to make styling easier and protect against breakage.

Fair/light colour shades (blonde, grey, white, highlights); for all hair types and textures

Aqua, Vp/Va Copolymer, Isobutane, Propane, Cocamidopropyl Betaine, Peg-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Fragrance (Parfum), Benzalkonium Chloride, Phenoxyethanol, Panthenol, Amodimethicone, Myristamidopropyl Pg-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Ethylhexylglycerin, Ppg-5-Ceteth-20, Disodium Edta, Linalool, Hexyl Cinnamal, Ext. Violet 2 (Ci 60730)

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

DANGER EXTREMELY FLAMMABLE AEROSOL. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames, and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50°C/ 120°F. Keep out of reach of children.

Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water. Avoid contact with absorbent materials, may stain.

Chris Appleton’s brassy hair hack

Dream Coat Supernatural Spray

£27.00 £12.50

4.8

Rated 4.8 out of 5 stars

21,498 Reviews

FREQUENTLY ASKED QUESTIONS

How to use Color Control Purple Toning + Styling Foam

1. Use after shampooing and conditioning.

2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.

3. Shake can well, then invert to dispense foam into palm.

4. Apply directly to brassy areas or all over hair.

5. Comb or brush through to distribute evenly.

5. Leave in and style as usual.

Can you apply Color Control Purple Toning + Styling Foam to dry hair?

Yes, for a more enhanced tone. Start on damp hair first to gauge the product.

How often should you apply this product?

You should apply this product every time you shampoo or whenever you see more brassy tones.

Can you use this product on naturally gray hair?

Yes, it helps reduce yellow and brassy tones leaving hair looking brighter.

How is this product different from a purple shampoo?

This product is not loaded with purple dye that makes a mess in your shower.

Is Color Control Purple Toning + Styling Foam cruelty-free and vegan?

Yes.

Is Color Control Purple Toning + Styling Foam sulfate-free?

Yes.

Is Color Control Purple Toning + Styling Foam a heat protectant?

Yes.

How much of this product should you use?

Start with a small handful and apply more as needed.

Can you use Color Control Purple Toning + Styling Foam on extensions?

Yes, this product is extension safe.

Can you use this product in conjunction with other products?

Yes, you can.

What does Color Control Purple Toning + Styling Foam smell like?

It has a low concentration of fragrance - it smells fresh and clean.

4.5

Rated 4.5 out of 5 stars

Based on 1,439 reviews

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1,439 reviews

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Delilah P.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Yesterday
Great for my white hair!
The first time I used this I put too much on my hair and it was light purple! Lol!
A little goes a long way with this product!
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Sheree E.
Verified Buyer
I recommend this product
Hair Concern Brassy Hair, Color-care, Fine, Flat Hair, Thinning Hair
Hair Type Fine
My Results Bouncy Hair
Rated 5 out of 5 stars
6 days ago
Body body body
I have fine flat hair and it really increased fullness
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donna m.
Verified Buyer
I recommend this product
Hair Concern Frizzy Hair, Damaged Hair or Breakage, Brassy Hair
Hair Type Fine
My Results Smoother Hair, Soft Touchable Hair, Stronger Hair
Rated 5 out of 5 stars
1 week ago
Tried everything for brassiness THIS IS THE ANSWER
I have tried purple shampoos, violet shampoos, conditioners, masks BUT nothing counters it like THIS product. I love it. I feel better about my hair!
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Jan K.
Verified Buyer
I recommend this product
Hair Concern Brassy Hair
Hair Type Fine, Curly, Wavy
My Results Bouncy Hair, Stronger Hair, Soft Touchable Hair
Rated 5 out of 5 stars
2 weeks ago
Purple Toning Foam
I have only used this one time and it seems like it does take the brassiness out of your hair if you are blonde.
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Katherine W.
Verified Buyer
I recommend this product
Hair Concern Damaged Hair or Breakage, Color-care, Dullness, Frizzy Hair
Hair Type Fine
My Results Bouncy Hair, Defined Curl/Wave Pattern, Smoother Hair, Soft Touchable Hair, Shinier Hair
Rated 5 out of 5 stars
2 weeks ago
No more brassiness
This product help to keep my hair golden instead of brassy. Perfect for what I was looking for
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