Color Control Purple Toning + Styling Foam

91% of testers said their colour was noticeably brighter + brass-free after one use

Color Control Purple Toning + Styling Foam

Instantly rids blonde & grey hair of brassy tones; no mess; no crunch, no stiffness, no stickiness

4.5

Rated 4.5 out of 5 stars

1,415 Reviews

£19.50

Quantity

Why it's WOW

Lavender-tinted foam neutralises yellow and brassy tones instantly
No-mess alternative to purple shampoo (use on wet or dry hair)
Never sticky, stiff or crunchy for shiny, bouncy, supple results

1. Use after shampooing and conditioning.
2. Do not apply to soaking-wet hair. The brassier your colour, the drier your hair should be when applied.
3. Shake can well, then invert to dispense foam into palm.
4. Apply directly to brassy areas or all over hair.
5. Leave in and style as usual.

Color Control Toning & Styling Foam is a light-lavender tinted foam that instantly helps neutralise brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow- tones.

Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking risp and bright.

A quantum leap from sticky, old-fashioned mousse that makes your hair stiff and crispy, this "smart foam" uses "rosins" (stiff, acrylic polymers) to give your hair a soft, flexible texture to make styling easier and protect against breakage.

Fair/light colour shades (blonde, grey, white, highlights); for all hair types and textures

Water/Aqua,VP/VA Copolymer, Isobutane, Propane, Cocamidopropyl Betaine,PEG-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Parfum/Fragrance,Benzalkonium Chloride, Diazolidinyl Urea, Panthenol, Amodimethicone, Myristamidopropyl PG-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Iodopropynyl Butylcarbamate,PPG-5-Ceteth-20, Linalool, Hexyl Cinnamal, CI 60730 (D&C Violet 2).

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

EXTREMELY FLAMMABLE. KEEP OUT OF REACH OF CHILDREN. DANGER: EXTREMELY FLAMMABLE AEROSOL

Chris Appleton’s brassy hair hack

Dream Coat Supernatural Spray

£27.00 £12.50

4.8

Rated 4.8 out of 5 stars

21,358 Reviews

FREQUENTLY ASKED QUESTIONS

How to use Color Control Purple Toning + Styling Foam

1. Use after shampooing and conditioning.

2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.

3. Shake can well, then invert to dispense foam into palm.

4. Apply directly to brassy areas or all over hair.

5. Comb or brush through to distribute evenly.

5. Leave in and style as usual.

Can you apply Color Control Purple Toning + Styling Foam to dry hair?

Yes, for a more enhanced tone. Start on damp hair first to gauge the product.

How often should you apply this product?

You should apply this product every time you shampoo or whenever you see more brassy tones.

Can you use this product on naturally gray hair?

Yes, it helps reduce yellow and brassy tones leaving hair looking brighter.

How is this product different from a purple shampoo?

This product is not loaded with purple dye that makes a mess in your shower.

Is Color Control Purple Toning + Styling Foam cruelty-free and vegan?

Yes.

Is Color Control Purple Toning + Styling Foam sulfate-free?

Yes.

Is Color Control Purple Toning + Styling Foam a heat protectant?

Yes.

How much of this product should you use?

Start with a small handful and apply more as needed.

Can you use Color Control Purple Toning + Styling Foam on extensions?

Yes, this product is extension safe.

Can you use this product in conjunction with other products?

Yes, you can.

What does Color Control Purple Toning + Styling Foam smell like?

It has a low concentration of fragrance - it smells fresh and clean.

4.5

Rated 4.5 out of 5 stars

Based on 1,415 reviews

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1,415 reviews

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Natasha Z.
Verified Buyer
Hair Concern Brassy Hair
Hair Type Fine, Straight
My Results Visible Difference
Rated 3 out of 5 stars
2 weeks ago
Very powerful
Do not underesotimate the purple toning power of this mousse. Easy to use and overuse. It's fantastic like all of Color Wow's products but just be restrained.
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Sandra S.
Verified Buyer
I recommend this product
Hair Concern Brassy Hair, Color-care, Damaged Hair or Breakage, Fine, Flat Hair, Thin Hair
Hair Type Thin, Fine, Straight
My Results Bouncy Hair, Visible Difference, Soft Touchable Hair
Rated 5 out of 5 stars
2 weeks ago
Purple Power
This purple mousse works wonderfully on my blonde hair!!! It takes all the brassiness out of my hair. It is also a great styling tool, it leaves my hair bouncy and it holds my style perfectly!!❤️❤️
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sharon
I recommend this product
Rated 5 out of 5 stars
2 weeks ago
5 Stars
Great does what it says
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Stephanie C.
Verified Buyer
I recommend this product
Hair Concern Brassy Hair, Color-care, Dry, Dehydrated Hair, Dullness, Fine, Flat Hair
Hair Type Fine
My Results Visible Difference, Smoother Hair, Cleaner, Fresher Hair
Rated 5 out of 5 stars
2 weeks ago
Purple Toning & Styling Foam
I just used the product for the first time. I'm a senior and have mostly gray hair but I've color it with a platinum blonde hair color. The first week my hair is super brassy so I'm anxious to use the product the next time i color my hair which should be in the next few weeks. I'm a big fan of all Color Wow products for fine limp hair! I'm sure this product will not disappoint.
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Marna F.
Verified Reviewer
I do not recommend this product
Hair Concern Brassy Hair
Hair Type Fine
Rated 1 out of 5 stars
3 weeks ago
Nope!
Tried this with wet hair, tried it with dry hair, tried it with in between wet and dry. No difference in any situation. Very disappointed.
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