Color Control Purple Toning + Styling Foam

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Instantly rids blonde & grey hair of brassy tones; no mess; no crunch, no stiffness, no stickiness

4.5
Rated 4.5 out of 5 stars
1,538 Reviews
£19.50
Quantity

Why it's WOW

  • Lavender-tinted foam neutralises yellow and brassy tones instantly
  • No-mess alternative to purple shampoo (use on wet or dry hair)
  • Never sticky, stiff or crunchy for shiny, bouncy, supple results

1. Use after shampooing and conditioning.
2. Do not apply to soaking-wet hair. The brassier your colour, the drier your hair should be when applied.
3. Shake can well, then invert to dispense foam into palm.
4. Apply directly to brassy areas or all over hair.
5. Leave in and style as usual.

Color Control Toning & Styling Foam is a light-lavender tinted foam that instantly helps neutralise brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow- tones.

Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking risp and bright.

A quantum leap from sticky, old-fashioned mousse that makes your hair stiff and crispy, this "smart foam" uses "rosins" (stiff, acrylic polymers) to give your hair a soft, flexible texture to make styling easier and protect against breakage.

Fair/light colour shades (blonde, grey, white, highlights); for all hair types and textures

Water/Aqua,VP/VA Copolymer, Isobutane, Propane, Cocamidopropyl Betaine,PEG-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Parfum/Fragrance,Benzalkonium Chloride, Diazolidinyl Urea, Panthenol, Amodimethicone, Myristamidopropyl PG-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Iodopropynyl Butylcarbamate,PPG-5-Ceteth-20, Linalool, Hexyl Cinnamal, CI 60730 (D&C Violet 2).

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

EXTREMELY FLAMMABLE. KEEP OUT OF REACH OF CHILDREN. DANGER: EXTREMELY FLAMMABLE AEROSOL

Cruelty Free
Gluten Free
Sulphate Free
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Chris Appleton’s brassy hair hack

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FREQUENTLY ASKED QUESTIONS

How to use Color Control Purple Toning + Styling Foam

1. Use after shampooing and conditioning.

2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.

3. Shake can well, then invert to dispense foam into palm.

4. Apply directly to brassy areas or all over hair.

5. Comb or brush through to distribute evenly.

5. Leave in and style as usual.

Can you apply Color Control Purple Toning + Styling Foam to dry hair?

Yes, for a more enhanced tone. Start on damp hair first to gauge the product.

How often should you apply this product?

You should apply this product every time you shampoo or whenever you see more brassy tones.

Can you use this product on naturally gray hair?

Yes, it helps reduce yellow and brassy tones leaving hair looking brighter.

How is this product different from a purple shampoo?

This product is not loaded with purple dye that makes a mess in your shower.

Is Color Control Purple Toning + Styling Foam cruelty-free and vegan?

Yes.

Is Color Control Purple Toning + Styling Foam sulfate-free?

Yes.

Is Color Control Purple Toning + Styling Foam a heat protectant?

Yes.

How much of this product should you use?

Start with a small handful and apply more as needed.

Can you use Color Control Purple Toning + Styling Foam on extensions?

Yes, this product is extension safe.

Can you use this product in conjunction with other products?

Yes, you can.

What does Color Control Purple Toning + Styling Foam smell like?

It has a low concentration of fragrance - it smells fresh and clean.

4.5
Rated 4.5 out of 5 stars
Based on 1,538 reviews
1,538 reviews
  • Susan T.
    Flag of United Kingdom
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Love it!

    Very subtle & appears to control & give volume!

  • Mrs
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Good

  • Tracey C.
    Flag of United States
    Verified Buyer
    I do not recommend this product
    Rated 2 out of 5 stars
    1 month ago
    Doesn’t seem to work on beards

    I got this for my husband who has a white/gray beard with some yellowing around his chin. He has used a couple of times but doesn’t see any change. I realize it doesn’t say anything about beard hair but thought we would give it a try since he plays Santa at Christmas.

  • Sally
    I do not recommend this product
    Rated 1 out of 5 stars
    1 month ago
    1 Star

    Damaged tin - colorwow sorted that issue - but on using the product i hate how it makes my hair feel so dry and straw like

  • Sally
    Verified Buyer
    I do not recommend this product
    Rated 1 out of 5 stars
    1 month ago
    1 Star

    Damaged tin - colorwow sorted that issue - but on using the product i hate how it makes my hair feel so dry and straw like