One Minute Transformation is one of our most-loved products with over 5,000 5-star reviews. And thanks to all your before and afters, testimonials and incredible videos, it’s gone viral on social! So thank you so much for all the love!!

Because there is nothing like One Minute Transformation in the market, we often get questions on how it works, who it’s for, what its benefits are and so much more. So we thought we’d break it all down for you!

Watch our Global Director of Education, Giles Robinson, break down all the amazing benefits of One Minute Transformation, then check out your most frequently asked questions below.


How do I use One Minute Transformation?
Here’s how to use our beloved hair treatment for frizz and de-puffing: Use on dry hair. Apply a small amount to frizzy, unruly areas. Brush through with a brush to smooth away frizz and creases/dents caused by hair clips, ponytail clasps, headbands, etc. For a more polished look, wrap sections around a brush and hit for 15 seconds with blow dryer heat.

What hair type is One Minute Transformation for?
One Minute Transformation works especially well on frizzy, dry, dehydrated and coarse hair but it can be used by anyone to smooth out and polish second-day hair/bedhead.

Can One Minute Transformation be used on curly hair?
Yes! One Minute Transformation can be used as anti-frizz for curly hair. Simply scrunch it into the hair to remove any frizz. It also helps to revive the life of your curls for second day hair.

What are the benefits of One Minute Transformation?

So many! One Minute Transformation is a multitasker that can:

-Fake a professional blow dry in minutes
-Recondition dehydrated hair
-Instantly smooth + tame frizz on dried hair
-Tame + depuff swollen hair
-Groom + gloss short hair
-Instantly banish bed head
-Erase dents from clips + ponytails
-Get rid of static, STAT

Plus, it’s super easy to apply on the go – anytime, anywhere!

Will One Minute Transformation make my hair greasy?
No, One Minute Transformation will not make your hair greasy. Typical styling creams contain emulsifiers or waxes that don’t penetrate into your hair, creating a greasy, heavy coat on the surface. One Minute Transformation, however, does not contain these. Instead, it’s rich in avocado oil and Omega 3’s, which allow it to instantly absorb into the hair on contact to hydrate, nourish, silken and smooth.

Is there heat protection in One Minute Transformation?
Yes! One Minute Transformation contains 3 kinds of heat protection: hydrating, heat absorbing and heat deflection. For more about our products with heat protection, check out this blog.

Does this product need heat to activate it?
No, One Minute Transformation is not heat activated. It is a styling cream that is applied on dried hair.

Is One Minute Transformation safe for keratin-treated hair?
Absolutely! One Minute Transformation is sulfate-free and paraben-free and is 100% safe on keratin-treated hair.

Will One Minute Transformation work on short hair?
Absolutely! Not only does One Minute Transformation remove frizz, but works great as a styling cream for short hair.

Does One Minute Transformation contain alcohol?
No! There is no alcohol in the One Minute Transformation so it will not dry out the hair.

Can One Minute Transformation be used on wet hair?
No, One Minute Transformation is meant to be a quick frizz fix on dried hair.

Is this product only good for color treated hair?
Nope! All Color Wow products are beneficial for color-treated AND non-color-treated hair.

How is One Minute Transformation different from Pop and Lock?
One Minute Transformation is a styling cream that absorbs into dried hair to instantly defrizz, hydrate, silken, smooth and nourish. Pop and Lock is an oil-serum blend that treats and styles at the same time. Used on wet or dry hair, it works inside the strand to hydrate and restore silky suppleness. On the surface, it forms a crystal clear, UV protectant shield that smooths the cuticle flat, seals split ends, adds major gloss and renews color vibrancy.



What’s the difference between One Minute Transformation and Dream Coat?

One Minute Transformation is a styling cream and quick frizz fix that is applied on dried hair that is already frizzy to help smooth, tame frizz, hydrate and silken. It requires no heat activation.

Dream Coat is the most advanced anti-frizz and anti-humidity treatment that prevents frizz from happening in the first place. Applied to damp hair and activated by the heat of your blow dryer, it is the only product in the world that totally blocks out frizz-inducing moisture no matter how extreme the humidity. How? By wrapping each strand in a weightless, water-resistant sheath. Moisture literally beads up and rolls off hair! Frizz-free results last through 3 to 4 shampoos. For more info on Dream Coat, check out this blog.

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