HOW TO PREVENT HEAT DAMAGE ON YOUR HAIR WITHOUT GIVING UP ON YOUR HOT TOOLS

WHAT IS HEAT-DAMAGED HAIR?

Heat-damaged hair is hair that becomes extremely dehydrated, fragile, rigid, dull and all-around unhealthy due to frequent heat styling.

“Excessive and repeated exposure to heat (e.g. blow drying and heat styling) can cause physical and chemical changes in hair,” Dr. Joe explains. “This is true for all types of hair, but especially true for hair that is chemically treated by coloring, highlighting, relaxing, or permanent waving, which is especially vulnerable.”

WHAT DOES HEAT DAMAGED HAIR LOOK LIKE?

Just how badly does heat damage hair? And how much heat styling can our hair withstand? According to Dr. Joe, there are five tell-tale signs of heat damaged hair:

#1 Dry, dehydrated strands

Heat styling breaks down your hair’s protective natural moisture barrier and causes the cuticle to become raised and coarse. This allows essential moisture to easily leach out. Routine wetting and blow drying of your hair can also cause cracks in your hair’s surface from rapid dehydration.

The result? Hair that’s super porous so it can’t retain essential moisture. Which then leads to brittleness, loss in elasticity, and vulnerability to chemical processes.

#2 Breakage

Repeated application of heat (>212°F / 100°C) degrades your hair’s internal protein structure that’s responsible for keeping your hair strong. Over time, this continual weakening will result in breakage and damage.

#3 Split Ends

With repeated heat styling (which cracks the cuticle) and repeated combing, hair’s protective cuticle scale layers are removed - which causes split ends… one of the most frustrating and common types of hair damage women deal with.

#4 Flyaways

Blowdrying hair significantly increases its tendency to acquire static charge, resulting in “flyaways.”

#5 Loss of elasticity

Heating hair above 230°F / 110°C produces changes in your hair’s ability to bind (aka, hold) moisture. This makes hair appear stiff and less elastic. Combing or brushing at this point can cause breakage and split hairs.

DO HEAT PROTECTANTS FOR HAIR WORK? HOW TO PROTECT + PREVENT HEAT DAMAGED HAIR

In lieu of giving up heat styling (because we all know that’s NOT happening), your next best bet is using heat protectants. But how do you know what to look for to ensure maximum protection?

Dr. Joe shares three essential ways a heat protectant can protect your hair from heat:

1. Hydrating – With hydrating agents that grab and hold water to protect hair’s core protein

2. Heat Absorbing – With emollients that absorb heat and block direct contact between heat and hair

3. Heat Deflecting – With polymers that repel heat away from hair to minimize damage

THE BEST HEAT PROTECTANTS TO KEEP HAIR STRONG, HEALTHY AND HYDRATED

Are heat protectants good for hair? You bet! But not all are created equally. The *best* heat protectants are the ones that include one or more of the three essential properties mentioned above (hydrating, heat absorbing, heat deflecting).

Our fave way to beat the heat? With Color Wow heat protectants!

In formulating our products for the needs of fragile, colour-treated hair, Dr. Joe included one or more of these critical heat-protecting properties in every single product (except for our Color Security Shampoo and Dream Filter Pre-Shampoo Mineral Remover Spray). Because why make heat protection a single-use product when you can protect PLUS treat or style in a single step??

Dr. Joe explains: “At Color Wow, we know more women than ever have colour-treated hair. And, we know more of them are using more heat styling tools, more often. So with every product* we make, we make sure we include heat protecting ingredients.”

With Color Wow heat protectants, we don’t use just one heat protectant and spread it over the entire line. Each formula has its own unique heat protectant ingredient or combination of ingredients. Therefore, if you use 2-4 products combined, you’re getting a multitude of various heat-protecting ingredients deposited on your hair for optimum protection.

FIND THE PERFECT COLOR WOW HEAT PROTECTANT FOR YOUR ROUTINE

For a detailed guide of all Color Wow products with heat protection, check out this guide!

Heat protectant moisturisers

Color Security Conditioner

Money Masque Deep Hydrating Treatment

Heat protectant leave-ins

Kale Cocktail

Coconut Cocktail

Carb Cocktail

Heat protectant cream

One-Minute Transformation

Heat protectant serum