Dream Filter For Picture-Perfect Colour

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Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair

4.6
Rated 4.6 out of 5 stars
5,763 Reviews
£55.00
Quantity

Why it's WOW

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort colour, and coarsen texture
  • Dramatically improves texture compromised by hard water residues

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

For all hair types, especially colour-treated and fair shades (blonde, white, grey)

Aqua, Propanediol, Sodium Itaconate, Cocoamidopropyl Hydroxysultaine, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Sodium Polystyrene Sulfonate, Sodium Phytate, Ethylhexylglycerin, Citric Acid. F#308-2

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free
Gluten Free
Vegan
Sulphate Free

Watch what comes off of her hair

The gross truth about hard water build-up

Quote

A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

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FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

  1. Apply to dry hair before shampooing.
  2. Spray evenly to saturate hair thoroughly.
  3. Wait one to three minutes before shampooing.
  4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or colouring hair.

Does Color Wow Dream Filter work?

Yes, Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron,calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

Yes.

Is Dream Filter vegan?

Yes.

Can I use Dream Filter on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on
which products are best to use with your specific type of extensions.

If you colour your extensions, IMPORTANT: Do NOT use immediately after colouring
your hair. Wait at least 5-7 shampoos.

Can I use Dream Filter as a replacement to toning shampoo?

Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncoloured hair?

Yes, uncoloured hair can look dark, dull or off-colour due to mineral deposits from your water source and environmental pollutants. Uncoloured hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncoloured hair looking brighter and feeling silkier.

4.6
Rated 4.6 out of 5 stars
Based on 5,763 reviews
5,763 reviews
  • Terri
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Dullness, Hard Water
    Hair Type Wavy
    My Results Cleaner, Fresher Hair, Shinier Hair, Visible Difference
    Rated 5 out of 5 stars
    2 days ago
    Amazed that it worked

    I have white hair and live in a rural area with public water. My hair was turning a horrible color. I tried this and it WORKED. It actually worked. Every use makes the darker colors fade from my hair and I admit it's pricey. I have hair down the middle of back and you have to saturate you hair so I'm only getting 3 - 4 uses out of each bottle but it is worth it.

  • Crissy
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Color-care, Damaged Hair or Breakage, Dry, Dehydrated Hair, Frizzy Hair
    Hair Type Coarse, Curly, Wavy
    My Results Visible Difference, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    2 days ago
    Pleasantly Surprised

    Going into this skeptical, i was pleasantly surprised how great it worked. I have well water with a water softener, yet my colored treated blond hair had a brassy yellow tone to it…….well not anymore. Love the product, would highly recommend recommend, worth the investment!!!!

  • Jane
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Excellent product

  • Rhona
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    Great

  • Jane
    I do not recommend this product
    Rated 2 out of 5 stars
    4 weeks ago
    2 Stars

    Had to use literally whole bottle to wet my hair as advised so really a one use bottle for the cost. Didnt see a difference in my hair colour either. Wouldnt buy again, felt a waste of time & money.