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Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.
There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.
What does a root lifter do?
It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.
Is a root lifter the same as a mousse?
Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.
Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.
How to use Color Wow Raise the Root
1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired using heat from a blow dryer.
Is Color Wow Raise the Root a heat protectant?
Yes, Raise the Root offers three kinds of heat protection.
For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.
Is Raise the Root a styling product or a hairspray?
Raise The Root creates all-day lift, body and volume and has holding properties.
So it is technically a hairspray that provides styling benefits:
> Keeps hair flexible and manageable
> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid
> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift
> Contains crystal clear styling polymers that won’t yellow or darken hair
Is Color Wow Raise the Root safe for extensions?
Yes, all Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.
