Root Cover Up +
FREE Wow Pouch

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Instantly cover greys, touch up highlights, fill in sparse areas for party-ready hair

4.6
Rated 4.6 out of 5 stars
220 Reviews
£29.50 £39.50

FREE Wow pouch (£10 value) with this Root Cover Up Bundle

Color: Medium Brown
Quantity

Why it's WOW

  • Easy, instant, precise: just press, no mess!
  • Temporary colour stays until shampoo’d out (you can swim in it!)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact
  • Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free

1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

For all hair types, especially for colour-treated hair, greying hair and thinning hair

SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, TIN OXIDE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 Iron Oxides) FORMULA #708-0

Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides) FORMULA #710-0

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #709-0

SYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides) FORMULA #706-0

Mica, TALC, ZINC STEARATE, PENTAERYTHRITYL TETRAISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides) FORMULA #704-0

MICA, SYNTHETIC FLUORPHLOGOPITE, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #705-0

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free
Gluten Free
Vegan
Sulphate Free

4 ways to use Root Cover Up

What shade of Root Cover Up are you?

Thicker looking hair instantly

Show us your style with #ColorWowHair

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4.6
Rated 4.6 out of 5 stars
Based on 220 reviews
220 reviews
  • ANNE L.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots, Thinning Hair
    Hair Type Curly
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 week ago
    Really stays put

    Much better than other brands at staying put - really doesn't rub off. (But just to be sure, I usually top with a quick spritz of hair spray.) Covers that tell-tale silvery glimmer really well.

  • Patricia M.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Damaged Hair or Breakage, Fine, Flat Hair, Thin Hair
    Hair Type Fine, Thin
    My Results Less Breakage, Smoother Hair, Visible Difference, Shinier Hair
    Rated 5 out of 5 stars
    2 weeks ago
    This is the Best Root Cover UP

    I love this product and have been using it for a few years now. Color Wow is one of the best companies for customer service as well as excellent products.

  • Dale G.
    Verified Buyer
    I recommend this product
    Hair Type Fine
    My Results Visible Difference
    Rated 5 out of 5 stars
    2 weeks ago
    Best cover up ever!

    This is the best root cover up hands down!

  • Nancy B.
    Verified Buyer
    I recommend this product
    Hair Concern Thinning Hair, Thin Hair, Curl Definition, Dullness
    Hair Type Wavy
    My Results Bouncy Hair, Stronger Hair, Visible Difference
    Rated 5 out of 5 stars
    2 weeks ago
    this is the answer

    this root cover up is fab......... I just started a little bit of gray and this purchase just help pull it altogether

  • Katie H.
    Flag of United Kingdom
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    highly recommend

    Does the job between hair salon appointments! Recommend :)

FREQUENTLY ASKED QUESTIONS

How to use Color Wow Root Cover Up

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Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.

How does Root Cover Up work?

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It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.

How long does Color Wow Root Cover Up last?

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Until your next shampoo. It washes out completely with shampoo.

How often should you touch up your roots?

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When applying permanent color, we recommend every 4-6 weeks. 

For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash.