Aerosol can of Color wow's Insta-Wow Advanced Dry Shampoo. 171ml/ 142g NET WEIGHT 5 oz

Hand holding Color Wow Insta-WOW Advanced Dry Shampoo against a grey background

Before and after comparison of a woman with long blonde hair who has used Insta-WOW, against a plain background.

Insta-Wow dry shampoo can with features listed on a light gray background

Before and after of a brunette woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo

Comparison of hair tresses treated with Insta-Wow and competitors on a white background.

Before and after of a blonde woman's hair using Color Wow's Insta-Wow Advanced Dry Shampoo

Insta-Wow dry shampoo can with text about active cleansing technology on a white background

Jasmine, apple blossom, and lily of the valley flowers with labels on a white background.

Insta-WOW Advanced Dry Shampoo

Name: Insta-WOW Advanced Dry Shampoo
Brand: Color Wow
SKU: CW591
Price: 26.5 GBP
Availability: InStock

Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup

£26.50

Quantity

Why it’s WOW:

- Powered by real cleansing tech
- Best dry shampoo for dark hair, colour-treated hair
- Non-dulling, less whitening, no gritty texture
- Leaves colour light, bright and glossy again
- Help normalise excess sebum production
- Deodorising formula helps prevent odour absorption

Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.

HYDROFLUOROCARBON 152A, DIMETHYL ETHER, ALCOHOL DENAT.,
DIMETHYLIMIDAZOLIDINONE RICE STARCH, DISTARCH PHOSPHATE, GLYCERIN, PROPANEDIOL,
WATER (AQUA), CAPRYLOYL GLYCINE, SACCHAROMYCES FERMENT FILTRATE, HAMAMELIS
VIRGINIANA (WITCH HAZEL) WATER, COCO-GLUCOSIDE, SARCOSINE, DIPROPYLENE GLYCOL,
MORINGA OLEIFERA SEED EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, NELUMBO
NUCIFERA FLOWER EXTRACT, EPILOBIUM ANGUSTIFOLIUM FLOWER/LEAF/STEM EXTRACT,
QUERCUS SUBER BARK EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, FRAGRANCE
(PARFUM), PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, DISODIUM
PHOSPHATE, CITRIC ACID, ALPHA-ISOMETHYL IONONE, JUNIPERUS VIRGINIANA OIL,
HEXAMETHYLINDANOPYRAN, GERANIOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,
LINALOOL, LINALYL ACETATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, TERPINEOL.
F#104-1a

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Powered by Active Cleansing Technology. Shampoo-grade cleanser + high-performance starches = cleans like a real shampoo. LEARN MORE. Mic drop moment in dry shampoos.

Cleans like wash day. No grit, no residue, colour light, bright and glossy again. Before and after of a blonde model who used Insta-WOW Dry Shampoo.

Comparison chart of Insta-Wow dry shampoo versus other brands on hair strands.

Comparison chart of Insta-WOW vs typical dry shampoo on hair strands.

HOW TO USE INSTA-WOW
ADVANCED DRY SHAMPOO LIKE A PRO

Shake well. Hold 8 inches from hair and spray toward roots, lifting up sections to get underneath.

Let sit for several seconds.

Rake through with fingers and brush through to reveal clean, refreshed hair.

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FREQUENTLY ASKED QUESTIONS

What does Insta-WOW dry shampoo do?

Unlike typical dry shampoos that just mask oil, Insta-WOW actually cleans your hair. It uses shampoo-grade cleansing ingredients to break down and lift away oil, impurities, and odour—leaving your hair soft, silky, and fresh, as if it were just washed.

How do I use Insta-WOW dry shampoo?

Shake well, then spray toward the roots from 8 inches away, lifting sections to reach underneath. Let it sit for a few seconds, then rake through with fingers and brush to reveal clean, refreshed hair.

Does Insta-WOW dry shampoo leave white residue?

Insta-WOW is a virtually no-residue dry shampoo, powered by ultra-fine, high-performance starches that absorb oil without leaving behind any powdery residue. In lab tests, it showed virtually no white cast, even on dark hair.

Why does my hair feel dirty after using other dry shampoos?

Most dry shampoos use low-quality powders that sit on top of the oil, creating a gritty, chalky, buildup-heavy feeling. Insta-WOW’s breakthrough technology actively cleans and removes oils, leaving your hair clean-feeling—not clumpy or congested.

Can Insta-WOW clog your hair follicles?

Insta-WOW is designed to be brush-out-able, leaving virtually no residues, so it won’t build up or block follicles. That means a cleaner scalp and no gunky residue.

How does Insta-WOW help with scalp health?

It’s more than a dry shampoo—it’s scalp care, too. Insta-WOW:

Helps rebalance the scalp’s microbiome to reduce excess oil production
Provides anti-pollution protection
Includes a deodoriser to prevent odours from sticking to your strands

Is Insta-WOW safe for daily use?

Yes. Because Insta-WOW actively cleans and doesn’t build up, it’s safe to use any time you want to refresh your style or stretch your wash day.

Does Insta-WOW have a scent?

Yes. It has a crisp, clean fragrance with notes of apple blossom, jasmine, and lily of the valley.

What makes Insta-WOW different from other dry shampoos?

Insta-WOW is the only dry shampoo powered by Active Cleansing Technology. It combines a shampoo-grade cleanser and ultra-fine, high performance starches to deliver results like a true shampoo clean.