AMAZING
“WOW! Is right...I did not realise how much water/buildup was on my hair until I tried this. My hair was dull, brassy and just blah...this product removed all the impurities and made my hair look like I just stepped out of the salon!!!! light scent, washes out clean and results lasts for days & days”

– KIM B.

Dream Filter For Picture-Perfect Colour

Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair

4.7

Rated 4.7 out of 5 stars

5,281 Reviews

£12.50

Quantity

Why it's WOW

Fastest, easiest 3-minute hair detox
Removes minerals that dull, darken and distort colour, and coarsen texture
Dramatically improves texture compromised by hard water residues

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

For all hair types, especially colour-treated and fair shades (blonde, white, grey)

Aqua, Propanediol, Sodium Itaconate, Cocoamidopropyl Hydroxysultaine, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Sodium Polystyrene Sulfonate, Sodium Phytate, Ethylhexylglycerin, Citric Acid. F#308-2

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Watch what comes off of her hair

The gross truth about hard water build-up

A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

Color Security Shampoo

£21.50 £11.00

4.8

Rated 4.8 out of 5 stars

6,211 Reviews

Color Security Conditioner (for Fine to Normal Hair)

£21.50 £11.00

4.9

Rated 4.9 out of 5 stars

873 Reviews

color wow youth juice collagen scalp treatment with dropper leaking product

Youth Juice Collagen Scalp Treatment

£44.00

4.8

Rated 4.8 out of 5 stars

437 Reviews

FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

Apply to dry hair before shampooing.
Spray evenly to saturate hair thoroughly.
Wait one to three minutes before shampooing.
For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or colouring hair.

Does Color Wow Dream Filter work?

Yes, Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron,calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

Yes.

Is Dream Filter vegan?

Yes.

Can I use Dream Filter on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on
which products are best to use with your specific type of extensions.

If you colour your extensions, IMPORTANT: Do NOT use immediately after colouring
your hair. Wait at least 5-7 shampoos.

Can I use Dream Filter as a replacement to toning shampoo?

Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncoloured hair?

Yes, uncoloured hair can look dark, dull or off-colour due to mineral deposits from your water source and environmental pollutants. Uncoloured hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncoloured hair looking brighter and feeling silkier.

4.7

Rated 4.7 out of 5 stars

Based on 5,281 reviews

Write a Review (Opens in a new window)

5,281 reviews

Sort

Karen L.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
Yesterday
Gray Hair
This product evens the color
Was this helpful?
Suzanne M.
Verified Buyer
I recommend this product
Hair Concern Frizzy Hair, Brassy Hair
Hair Type Wavy
My Results Less Frizz, Cleaner, Fresher Hair
Rated 4 out of 5 stars
5 days ago
Tames gray hair with streaks of yellow
Anyone with gray hair knows (or should know) the danger of touching hair with dirty or oily hands. That residue sticks and stains creating yellow streaks that are unattractive. This product lifts the yellowing although it doesn’t totally remove it.
Was this helpful?
Lisette M. L.
Verified Buyer
I recommend this product
Hair Concern Color-care, Oily Hair, Scalp Health
Hair Type Fine
My Results Bouncy Hair, Cleaner, Fresher Hair, Shinier Hair
Rated 5 out of 5 stars
6 days ago
Awesome pick me up
This product leaves my hair squeaky clean. I have oily roots, coloring my hair helps regulate it. Build up innevatibly happens. Furthermore, when I travel out of state, the exposure to hard water it's noticeable. Her comes this amazing filter to the rescue. Im not a blonde yet it fixes all of my issues in my ash brown hair
Was this helpful?
Patrice A. T.
Verified Buyer
I recommend this product
Hair Concern Dullness, Thin Hair, Color-care
Hair Type Fine
My Results Smoother Hair, Shinier Hair, Soft Touchable Hair, Visible Difference
Rated 5 out of 5 stars
1 week ago
Heat product
This stuff really works to take off all the product build up. My hair is silky soft after using it.
Was this helpful?
Nancy T.
Verified Buyer
I recommend this product
Hair Concern Color-care, Damaged Hair or Breakage, Fine, Flat Hair, Thinning Hair, Thin Hair
Hair Type Fine
My Results Less Breakage, Soft Touchable Hair, Cleaner, Fresher Hair, Smoother Hair, Stronger Hair
Rated 5 out of 5 stars
1 week ago
Works as promised
This did a great job detoxing my hair in preparation of coloring it.
Was this helpful?