Color Control Purple Toning + Styling Foam
Color Control Purple Toning + Styling Foam Color Control Purple Toning + Styling Foam Color Control Purple Toning + Styling Foam Color Control Purple Toning + Styling Foam Color Control Purple Toning + Styling Foam 91% of testers said their colour was noticeably brighter + brass-free after one use Color Control Purple Toning + Styling Foam

Color Control Purple Toning + Styling Foam

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Instantly rids blonde & grey hair of brassy tones; no mess; no crunch, no stiffness, no stickiness

4.5
Rated 4.5 out of 5 stars
1,446 Reviews
£19.50

Why it's WOW

  • Lavender-tinted foam neutralises yellow and brassy tones instantly
  • No-mess alternative to purple shampoo (use on wet or dry hair)
  • Never sticky, stiff or crunchy for shiny, bouncy, supple results

Pair it with

1. Use after shampooing and conditioning.
2. Do not apply to soaking-wet hair. The brassier your colour, the drier your hair should be when applied.
3. Shake can well, then invert to dispense foam into palm.
4. Apply directly to brassy areas or all over hair.
5. Leave in and style as usual.

Color Control Toning & Styling Foam is a light-lavender tinted foam that instantly helps neutralise brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow- tones.

Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking risp and bright.

A quantum leap from sticky, old-fashioned mousse that makes your hair stiff and crispy, this "smart foam" uses "rosins" (stiff, acrylic polymers) to give your hair a soft, flexible texture to make styling easier and protect against breakage.

Fair/light colour shades (blonde, grey, white, highlights); for all hair types and textures

Aqua, Vp/Va Copolymer, Isobutane, Propane, Cocamidopropyl Betaine, Peg-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Fragrance (Parfum), Benzalkonium Chloride, Phenoxyethanol, Panthenol, Amodimethicone, Myristamidopropyl Pg-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Ethylhexylglycerin, Ppg-5-Ceteth-20, Disodium Edta, Linalool, Hexyl Cinnamal, Ext. Violet 2 (Ci 60730)

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

DANGER EXTREMELY FLAMMABLE AEROSOL. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames, and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50°C/ 120°F. Keep out of reach of children.

Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water. Avoid contact with absorbent materials, may stain.

Cruelty Free
Gluten Free
Sulphate Free
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Chris Appleton’s brassy hair hack

FREQUENTLY ASKED QUESTIONS

How to use Color Control Purple Toning + Styling Foam

1. Use after shampooing and conditioning.

2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.

3. Shake can well, then invert to dispense foam into palm.

4. Apply directly to brassy areas or all over hair.

5. Comb or brush through to distribute evenly.

5. Leave in and style as usual.

Can you apply Color Control Purple Toning + Styling Foam to dry hair?

Yes, for a more enhanced tone. Start on damp hair first to gauge the product.

How often should you apply this product?

You should apply this product every time you shampoo or whenever you see more brassy tones.

Can you use this product on naturally gray hair?

Yes, it helps reduce yellow and brassy tones leaving hair looking brighter.

How is this product different from a purple shampoo?

This product is not loaded with purple dye that makes a mess in your shower.

Is Color Control Purple Toning + Styling Foam cruelty-free and vegan?

Yes.

Is Color Control Purple Toning + Styling Foam sulfate-free?

Yes.

Is Color Control Purple Toning + Styling Foam a heat protectant?

Yes.

How much of this product should you use?

Start with a small handful and apply more as needed.

Can you use Color Control Purple Toning + Styling Foam on extensions?

Yes, this product is extension safe.

Can you use this product in conjunction with other products?

Yes, you can.

What does Color Control Purple Toning + Styling Foam smell like?

It has a low concentration of fragrance - it smells fresh and clean.

4.5
Rated 4.5 out of 5 stars
Based on 1,446 reviews
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1,446 reviews
  • Ryan H.
    Verified Buyer
    I recommend this product
    Hair Concern Gray Roots, Dry, Dehydrated Hair, Curl Definition, Frizzy Hair, Color-care
    Hair Type Wavy
    My Results Soft Touchable Hair, Visible Difference, Less Frizz, Bouncy Hair, Smoother Hair
    Rated 5 out of 5 stars
    6 days ago
    Going Platinum!

    I’ve always used the blue styling foam now that it’s discontinued I’ve decided to try the purple now that i’ve decided to go natural & let my gray grow out I needed this & it’s beautiful! Blends the gray w/ my darker hair better! This one don't smell as pleasant as the blue but for the results it’s easily excused & not like the smell is lasting once applied! I will continue to buy this always! It will help bring out the brilliant hues as I go Platinum!

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  • Shirley M.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair
    Hair Type Wavy
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 week ago
    Best Toning Foam

    This Toning foam is simply amazing, and I wouldn’t be without it, it works a treat on my natural grey hair, to bring them up with a beautiful silvery finish, would definitely recommend it.

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  • Linda H.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Brassy Hair
    Hair Type Straight, Highly Textured
    My Results Visible Difference, Soft Touchable Hair
    Rated 5 out of 5 stars
    2 weeks ago
    Purple toning foam

    Easier to use than purple shampoo, less messy

    Toned down any brassiness in my hair

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  • Becca H.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Fine, Flat Hair, Color-care
    Hair Type Fine, Thin
    My Results Visible Difference
    Rated 5 out of 5 stars
    3 weeks ago
    Fab product

    I’m a blonde who hates brassy tones. I have tried so many purple shampoos from many different brands, which have always left my hair far too ashy. This product is amazing. The soft lilac in the foam just takes the edge off the brass. I love that it can be used on wet or dry hair so you can control clearly how much you are toning down the brassiness. Truly revolutionary. Also for those blessed with fine hair who struggle with products too heavy, well this won’t weigh your hair down or make it sticky.

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  • Alison T.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Color-care
    Hair Type Straight
    My Results Bouncy Hair
    Rated 4 out of 5 stars
    3 weeks ago
    Just tried once, but like it.

    Adds body, helps keep brassiness at bay. Forgot to use it when wet. looking forward to trying it again, and styling with it.

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