Styling
Volume

Raise the Root Thicken and Lift Spray

All-day root lift + volume; never sticky or stiff & offers heat protection

4.6
Rated 4.6 out of 5 stars
5,930 Reviews
£23.50

Why it's WOW

  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles

Pair it with

1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.

For all hair types; ideal for fine, flat, thin hair

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

Alcohol Denat., Aqua, Pvp, Vp/Va Copolymer, Panthenol, Peg-75 Lanolin, Vp/Methacrylamide/Vinyl Imidazole Copolymer, Parfum, Propylene Glycol, Hydrolyzed Keratin, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronapthalenes, Citronellol, Dimethyl Benzyl Carbinyl Acetate, Linalyl Acetate

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

FLAMMABLE. KEEP OUT OF REACH OF CHILDREN. DO NO USE NEAR FIRE, FLAME OR WHILE SMOKING. AVOID SPRAYING IN EYES. USE ONLY AS DIRECTED.

Cruelty Free
Vegan
Sulphate Free
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How to boost volume on dry hair

JAW-DROPPING 30 SECOND VOLUME HACK

Quote

Obsessed.
I absolutely love this! I have such fine hair and have tried so many products, nothing else has worked like this, I've been telling anyone that will listen to get it!!

Bree A.
Verified Buyer

Check out this date night magic

This root volume hack went viral!

FREQUENTLY ASKED QUESTIONS

What does a root lifter do?

It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.

Is a root lifter the same as a mousse?

Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.

How to use Color Wow Raise the Root

1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.

Is Color Wow Raise the Root a heat protectant?

Yes, Raise the Root offers three kinds of heat protection.

For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.

Is Raise the Root a styling product or a hairspray?

Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair

Can I continue to use Color Control Toning Foam in combination with Raise the Root to manage flyaways?

Absolutely, you can definitely use the Color Control Toning Foam first and then use Raise the Root.

Is Color Wow Raise the Root safe for extensions?

Yes, all Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.6
Rated 4.6 out of 5 stars
Based on 5,930 reviews
5,930 reviews
  • Theresa S.
    Verified Buyer
    I recommend this product
    Hair Concern Damaged Hair or Breakage, Dry, Dehydrated Hair
    Hair Type Fine
    My Results Visible Difference, Less Breakage, Bouncy Hair, Soft Touchable Hair, Shinier Hair
    Rated 5 out of 5 stars
    3 hours ago
    WOW.

    WOW products are fantastic.

    Can't live without my RAISE THE ROOT

  • Beryl D.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair
    My Results Visible Difference
    Rated 5 out of 5 stars
    10 hours ago
    Brilliant effect

    Easy to use really lifts your hair I have arthritis in my hands so anything that makes doing my hair easier is a godsend and this is just that

  • Janice N.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair, Gray Roots, Scalp Health, Frizzy Hair
    Hair Type Curly
    My Results Less Frizz, Bouncy Hair, Defined Curl/Wave Pattern, Shinier Hair, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    23 hours ago
    Does what it says on the bottle

    I have curly hair and it gives it a real lift

  • Hayley H.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Hard Water, Thin Hair, Thinning Hair
    Hair Type Fine, Thin
    My Results Cleaner, Fresher Hair, Stronger Hair, Visible Difference
    Rated 5 out of 5 stars
    23 hours ago
    does exactly as described

    I love this product. `easy to use, lasting effect

  • Patricia H.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair
    Hair Type Fine
    My Results Visible Difference
    Rated 5 out of 5 stars
    Yesterday
    Raise the Root

    Love this - it truly lifts my hair which is very, very fine. I do not know what I would do without it.