AMAZING
“WOW! Is right...I did not realise how much water/buildup was on my hair until I tried this. My hair was dull, brassy and just blah...this product removed all the impurities and made my hair look like I just stepped out of the salon!!!! light scent, washes out clean and results lasts for days & days”

– KIM B.

Dream Filter For Picture-Perfect Colour

Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair

4.7

Rated 4.7 out of 5 stars

5,292 Reviews

£26.00

One-Time Purchase

£26.00

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£24.70

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Why it's WOW

Fastest, easiest 3-minute hair detox
Removes minerals that dull, darken and distort colour, and coarsen texture
Dramatically improves texture compromised by hard water residues

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

For all hair types, especially colour-treated and fair shades (blonde, white, grey)

Aqua, Propanediol, Sodium Itaconate, Cocoamidopropyl Hydroxysultaine, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Sodium Polystyrene Sulfonate, Sodium Phytate, Ethylhexylglycerin, Citric Acid. F#308-2

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Watch what comes off of her hair

The gross truth about hard water build-up

A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

Color Security Shampoo

£21.50 £11.00

4.8

Rated 4.8 out of 5 stars

6,246 Reviews

Color Security Conditioner (for Fine to Normal Hair)

£21.50 £11.00

4.9

Rated 4.9 out of 5 stars

879 Reviews

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color wow youth juice collagen scalp treatment

Youth Juice Scalp Treatment

£44.00

4.8

Rated 4.8 out of 5 stars

439 Reviews

FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

Apply to dry hair before shampooing.
Spray evenly to saturate hair thoroughly.
Wait one to three minutes before shampooing.
For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or colouring hair.

Does Color Wow Dream Filter work?

Yes, Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron,calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

Yes.

Is Dream Filter vegan?

Yes.

Can I use Dream Filter on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on
which products are best to use with your specific type of extensions.

If you colour your extensions, IMPORTANT: Do NOT use immediately after colouring
your hair. Wait at least 5-7 shampoos.

Can I use Dream Filter as a replacement to toning shampoo?

Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncoloured hair?

Yes, uncoloured hair can look dark, dull or off-colour due to mineral deposits from your water source and environmental pollutants. Uncoloured hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncoloured hair looking brighter and feeling silkier.

4.7