Treatment
Brassy

Dream Filter For Picture-Perfect Colour

Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair

4.7
Rated 4.7 out of 5 stars
5,376 Reviews
£26.00

Why it's WOW

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort colour, and coarsen texture
  • Dramatically improves texture compromised by hard water residues

Pair it with

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

For all hair types, especially colour-treated and fair shades (blonde, white, grey)

Aqua, Propanediol, Sodium Itaconate, Cocoamidopropyl Hydroxysultaine, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Sodium Polystyrene Sulfonate, Sodium Phytate, Ethylhexylglycerin, Citric Acid

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free
Gluten Free
Vegan
Sulphate Free

Watch what comes off of her hair

The gross truth about hard water build-up

Quote

A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

  1. Apply to dry hair before shampooing.
  2. Spray evenly to saturate hair thoroughly.
  3. Wait one to three minutes before shampooing.
  4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or colouring hair.

Does Color Wow Dream Filter work?

Yes, Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron,calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

Yes.

Is Dream Filter vegan?

Yes.

Can I use Dream Filter on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on
which products are best to use with your specific type of extensions.

If you colour your extensions, IMPORTANT: Do NOT use immediately after colouring
your hair. Wait at least 5-7 shampoos.

Can I use Dream Filter as a replacement to toning shampoo?

Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncoloured hair?

Yes, uncoloured hair can look dark, dull or off-colour due to mineral deposits from your water source and environmental pollutants. Uncoloured hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncoloured hair looking brighter and feeling silkier.

4.7
Rated 4.7 out of 5 stars
Based on 5,376 reviews
5,376 reviews
  • Katie A.
    Verified Reviewer
    I recommend this product
    Hair Concern Extension Care, Brassy Hair, Color-care, Hard Water, Dullness
    Hair Type Wavy, Coarse
    My Results Less Frizz, Visible Difference, Shinier Hair, Smoother Hair, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 week ago
    Miracle in a bottle!

    I have been having yellow looking extensions for quite sometime and was panicking because I just bought them. I used this one time and it got rid of all the yellow in my hair and my extensions! I am just amazed! Before photo is the sage color shirt and the after is the purple shirt.

  • Tracey
    I do not recommend this product
    Rated 1 out of 5 stars
    3 weeks ago
    1 Star

    Noticed no difference at all. Very disappointed

  • Mrs
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Love allwow products, i have thick chfly hsir highlights sometimes it looks brassy but with dream filter it brightens up my blonde snd takes away the brassiness!

  • Aideen H.
    Verified Buyer
    I recommend this product
    Hair Concern Dry, Dehydrated Hair
    Hair Type Coarse
    Rated 5 out of 5 stars
    1 month ago
    Great product

    Great for removing build up and discolouration

  • Fiona M.
    Verified Buyer
    I recommend this product
    Hair Concern Color-care, Dry, Dehydrated Hair, Fine, Flat Hair
    Hair Type Fine
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 month ago
    Shine baxk

    Re brightens your hair to look fresh again