Treatment
Brassy

Dream Filter For Picture-Perfect Colour

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Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair

4.7
Rated 4.7 out of 5 stars
5,368 Reviews
£26.00

Why it's WOW

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort colour, and coarsen texture
  • Dramatically improves texture compromised by hard water residues

Pair it with

1. Apply to dry hair before shampooing.
2. Spray evenly to saturate hair thoroughly.
3. Wait one to three minutes before shampooing.
4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

For all hair types, especially colour-treated and fair shades (blonde, white, grey)

Aqua, Propanediol, Sodium Itaconate, Cocoamidopropyl Hydroxysultaine, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Sodium Polystyrene Sulfonate, Sodium Phytate, Ethylhexylglycerin, Citric Acid

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Cruelty Free
Gluten Free
Vegan
Sulphate Free

Watch what comes off of her hair

The gross truth about hard water build-up

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A Must Have for Hard Water.
I can't shampoo without using this product first! I have blonde extensions and they tend to turn orange due to my hard water situation. I've tried everything and this is the only product that prevents my blonde from turning brassy. I'm on my 4th bottle- the large size.

Gabrielle M.
Verified Buyer

The science behind Dream Filter with Dr. Joe

FREQUENTLY ASKED QUESTIONS

How to use Color Wow Dream Filter

  1. Apply to dry hair before shampooing.
  2. Spray evenly to saturate hair thoroughly.
  3. Wait one to three minutes before shampooing.
  4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

IMPORTANT: Do NOT use immediately after colouring your hair. Wait at least 5-7 shampoos.

How often should you use Color Wow Dream Filter?

Every 9 shampoos. If you are a swimmer, then every 3 shampoos. Always use before bleaching, highlighting or colouring hair.

Does Color Wow Dream Filter work?

Yes, Dream Filter contains two molecular filters and two polymeric filters that effectively encapsulate metals and minerals in your hair (including manganese, iron,calcium, magnesium, chlorine and others typically found in tap water and well water) so that when you rinse your hair, these minerals are removed.

Is Dream Filter cruelty-free?

Yes.

Is Dream Filter vegan?

Yes.

Can I use Dream Filter on extensions?

All Color Wow products are safe for extensions. But always consult your stylist on
which products are best to use with your specific type of extensions.

If you colour your extensions, IMPORTANT: Do NOT use immediately after colouring
your hair. Wait at least 5-7 shampoos.

Can I use Dream Filter as a replacement to toning shampoo?

Yes, if the yellow is coming from your water, Dream Filter will help eliminate that from your hair so in some cases you won't need your toning/purple shampoo.

Does Dream Filter work on uncoloured hair?

Yes, uncoloured hair can look dark, dull or off-colour due to mineral deposits from your water source and environmental pollutants. Uncoloured hair can also feel stiff and rough from minerals.

Dream Filter removes minerals, leaving uncoloured hair looking brighter and feeling silkier.

4.7
Rated 4.7 out of 5 stars
Based on 5,368 reviews
5,368 reviews
  • Leon
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    5 Stars

    Excellent product .. after one use it brightens your hair

  • Nicki F.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair
    Hair Type Straight
    My Results Visible Difference
    Rated 5 out of 5 stars
    6 days ago
    Works a treat!

    Great results with this product! I have highlighted hair but I am due to have it redone soon. Since using Dream Filter people actually asked me if I'd had my hair coloured!

  • Ann M.
    Verified Buyer
    I recommend this product
    Hair Concern Brassy Hair, Fine, Flat Hair, Thinning Hair
    Hair Type Fine, Wavy
    My Results Stronger Hair, Shinier Hair, Cleaner, Fresher Hair, Visible Difference, Less Frizz
    Rated 5 out of 5 stars
    1 week ago
    Takes off yellow colouring in hair

    I have whit hair now which has gone grey to white and the steam filter takes off any yellow tinge to my hair.

  • Alison W.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Color-care, Fine, Flat Hair, Frizzy Hair, Hard Water
    Hair Type Curly, Thin
    My Results Visible Difference, Defined Curl/Wave Pattern, Cleaner, Fresher Hair
    Rated 5 out of 5 stars
    1 week ago
    I order on repeat

    I have already gone through a larger size bottle. Our water is so hard I’m surprised it’s still considered a liquid. I use this once per week before a clarifying shampoo. This is my second bottle and I will continue to use it as long as I can. I 100% noticeably a difference.

  • Leslie P.
    Verified Buyer
    I recommend this product
    Hair Concern Hard Water, Brassy Hair
    Hair Type Wavy, Fine
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 week ago
    Yellow comes out!

    Works! Wish there were refill bottles!!