"Dealing with my curly hair felt like an endless search for the right combination of products." - Christie Belfiore That's a feeling that seems to...
Read more[Article reviewed by Dr. Joe Cincotta - August 2023] Seeing larger than usual clumps of your hair in the shower drain can be shocking (not to men...
Read moreHumidity: it’s the silent saboteur of smooth, glossy hair. You spend time perfecting your style, only to step outside and—poof—your strands double ...
Read moreYou have straight hair, but it's always frizzy. It feels like you've tried every product out there, but you can never seem to get rid of the frizz....
Read more“I didn’t know I could have so much hair.” That’s the kind of sentiment we hear from women all over the world after using our products. I didn’t kn...
Read moreLet’s face it, a human hair wig can be a great asset to any wardrobe. Yet, sometimes that perfect look can be ruined by a single issue: frizz. Noth...
Read more🏊 Jump to: How does chlorine affect hair? Coloured hair and chlorine: why it's a bad combo How to protect your hair from chlorine Hair turned gr...
Read moreFrizz: it’s one of the most common—and most frustrating—hair issues out there. You smooth it down, flatten it out, maybe even coat it with oil… but...
Read more🔍 Jump to: What is high porosity hair? What are the signs of high porosity hair? What does high porosity hair look like? How to test if you have ...
Read more🔍 Jump to: The science behind porosity What is low porosity hair? Is low porosity hair good or bad? How to know if you have low porosity hair Wha...
Read moreWhat you'll learn about hair porosity from this article: What is hair porosity? What are the three types of hair porosity? Hair porosity tests Fr...
Read moreON THE FOREFRONT OF FRIZZ-FIGHTING, FROM DAY ONE From the first anti-frizz serum in 1990 to producing today’s most-advanced, humidity-blocking ...
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