When you get your hair colored, here’s what happens:
Powerful chemicals (ammonia, peroxide) are used to raise your hair’s outer layer (the cuticle) like a trap door, so color molecules can go deep into each strand’s inner core (the cortex) where they can be trapped and retained when the cuticle is closed down. The deeper the color molecules go, and the longer they remain trapped, the fresher and brighter your hair color looks. The problem is: all this chemically-induced opening and closing of the cuticle and molecular re-structuring has unintended consequences. Your natural, healthy virgin hair can become damaged and the damages show up as three major problems.
Problem #1: HAIR BECOMES FRAGILE AND PRONE TO BREAKAGE
What it looks like: the ends are pointy, ragged and thin
What has happened: Color chemicals have broken down the vital cysteine bonds inside your hair strands so your hair loses elasticity, becomes weak and prone to breakage.
What to do about it: Color Wow Kale Cocktail reinforces internal bonds and has been clinically proven to strengthen hair by over 50% with just one use. After shampooing and conditioning, apply Kale Cocktail to towel-dried, damp hair. This leave-in “bionic tonic” with sulphur-rich sea kale helps relink and reinforce hair’s vital internal bonds. Loaded with protein-building amino acids plus B-vitamins, this cocktail delivers super strand-strengthening results and helps guard against UV ray damage. Activated by heat when you blow-dry.
Problem #2: hair is thin, flat, unresponsive to styling
What it looks like: skinny, flimsy strands that lack body and manageability
What has happened: Color chemicals (that lifted the cuticle layer) have left hair porous so the proteins, that give hair its mass, leach out. This results in finer, thinner looking hair.
What to do about it: Color Wow Carb Cocktail bonds a 3D, carb-based “fiber-mesh” to your hair’s surface, which instantly fattens up fine, limp strands and gives your hair style-holding “starch.”
After shampooing and conditioning, apply Carb Cocktail to towel-dried, damp hair. This leave-in “bionic tonic” bonds to your hair’s surface, adding a precision blend of corn starch, cellulose and oat bran that thickens the girth of each strand. Your hair is instantly fatter, fuller without stiffness, stickiness or being weighed down. Activated by heat when you blow-dry.
Problem #3: hair is dehydrated and straw-like
What it looks like: hair is puffy, rough, frizzy – lacks suppleness and swing
What has happened: Color chemicals have damaged your hair’s natural, outer “lubricating” lipid layer, which keeps your hair hydrated, smooth and mobile.
What to do about it: Color Wow Coconut Cocktail bonds a lubricating membrane to your hair’s surface to mimic and supplement the lost lipid layer, instantly restoring silky liquidity.
After shampooing and conditioning, apply Coconut Cocktail to towel-dried, damp hair. This leave-in “bionic tonic” bonds a precision blend of fatty acids and emollients to your hair’s surface, instantly smoothing and renewing healthy swing and sway. Activated by heat when you blow-dry.