WHY HAIR MASKS ARE THE #1 HEALTHY HAIR HABIT OF 2022

Ends feeling ragged? Color looking dull? Curls losing definition? There’s nothing a hair mask can’t fix! That’s why it’s the key to building good hair habits in 2022!

More intense than your daily conditioner and treatments, deep conditioners are designed to penetrate deep beneath the surface to deliver majorly nourishing actives to your hair’s core. It’s essentially the ultimate cocktail of ingredients to perfect and transform any head of hair into its most jaw-dropping, expensive-looking finish.

For years, hair masks were only seen as a luxury to treat yourself to once upon a self-care Sunday. But with self-care taking on new meaning, to be less of a treat and more of a lifestyle, hair masks too are taking on a new role as a weekly regular. And rightfully so!

Our hot take: The benefits of regular masking have been seriously underplayed for YEARS. And every hair type can benefit!

HEALTHY HAIR TIPS: WHAT DOES A MASK DO FOR YOUR HAIR?
Honestly, the question should be what *doesn’t* a mask do!? Masks give your hair a clean slate by essentially helping to reverse any damage done from heat styling, color or chemical treatments, hot showers, harsh products and environmental stressors.

WHY HAIR MASKS: THEY REPLENISH LOST MOISTURE

There are dozens of reasons why hair loses critical moisture, from heat styling to UV rays to genetics. Whatever your personal “dry-factor,” it’s essential to replenish lost moisture to keep hair from looking dull, straw-like, and rigid.

Your daily conditioner and treatments are great for maintaining surface-level appearances throughout the week. A mask, however, is your weekend ride-or-die that goes deep to replenish moisture at hair’s core for renewed shine, suppleness and elasticity.

WHY HAIR MASKS: THEY RESTORE STRENGTH AND RESILIENCE

Another side effect of using hot tools and color-treating your hair? Breakage. If you’re seeing a lot of broken, brittle strands and split ends, it means the sulfur bonds in your hair (which are the backbones of each strand) have broken down.

This is where a mask can go the extra mile! Not only will its actives bind with the damaged bonds to restore strength and elasticity, but weekly use will ensure your strands don’t reach an irreparable breaking point.

WHY HAIR MASKS: THEY TRANSFORM TEXTURES

Hair masks are straight up magic. They can transform even the most dehydrated, overprocessed, lifeless hair into super supple, glossy, sexy texture. And it doesn’t matter what kind of hair type you have – straight, wavy, curly, color-treated, frizzy, thick, thin – a mask will instantly upgrade your hair to the best version of itself. So if you’re not using one weekly, you’re *literally* missing out on your best texture EVER.

WHY HAIR MASKS: THEY ADD MAJOR GLOSS AND RENEW COLOR VIBRANCY

We’ve talked a lot about what a mask can do deep within each strand. But it also works magic on the surface by smoothing down the cuticle and leaving behind a layer of blinding gloss. This leaves hair silky to the touch, plus revives color for brilliant vibrancy.

 

When done on a weekly basis, masks act like a check and balance, tipping the scale back to optimal health. When left untreated, the damage becomes cumulative, getting worse and worse with each passing week. Even the most virgin of virgin hair isn’t immune to damage from the sun, hard water or pollution, and can benefit from regular masking.

 

 

SO, WHAT'S THE BEST HAIR MASK FOR ALL HAIR TYPES?

If you’ve tried masks before and were disappointed, you’re not alone. All masks promise to deliver on the benefits above. Their problem? Most are loaded with thick, heavy ingredients that leave a coating on hair’s surface. This, in turn, blocks any of the vital actives from penetrating and can majorly weigh hair down. And a mask that can’t break the surface will do no better for your hair than your everyday conditioner or treatments.

Our opportunity to solve this critical issue came when celebrity stylist Chris Appleton told us he wanted to collab on a hair mask. We knew we needed to do better! It took years to master, but finally our Color Wow Lab cracked the code and Money Masque Deep Hydrating Treatment was born!

Unlike typical masks, Money Masque’s unique weightless-but-super-rich texture allows it to penetrate rapidly into hair’s cortex to deeply hydrate and strengthen hair from the inside out. It does not stay on the surface and weigh hair down. Even better? All you need is 5 minutes to soak in all the goodness!

Unique active ingredients give Money Masque its power to transform:

 

Blue Sea Kale – binds with damaged keratin to restore strength and elasticity

 

 

 

Mediterranean Sea Kelp/Algae blend – powerful combo of natural moisturizers attract and hold water to hair for long-lasting hydration

 

 

 

Hydrolyzed Vegetable Protein Complex – weightless surface-smoother forms an ultra-thin, reinforcing sheath on the cuticle and creates major gloss

 

 

Most unique of all? Money Masque is a universal hair mask, meaning every single person, no matter their hair type, can achieve their most perfect, luxe, expensive-looking texture using just one powerful formula. Whatever your hair needs, Money Masque will deliver!!

 

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