Imagine: perfectly bundled, bouncy, juicy curls that look and feel totally natural, totally naked... like nothing is on your hair! Curl Wow’s “Naked Technology” (aka our proprietary Profaxil-18 Complex™) uses completely new micro-dispersion technology to moisturise, defrizz and define curls so there’s no weight, no greasy feel, no crunch and no rigid cast.
Pre-shampoo moisturiser keeps curls from tangling, matting or breaking on washday
The groundbreaking science behind “Naked Technology” is our proprietary Profaxil-18 Complex™ developed by Dr. Joe Cincotta in our lab. Profaxil-18 Complex:
1. Reduces the molecular size of rich oils so that instead of sitting on hair’s surface in “greasy” pools, these oils are micro-dispersed and can penetrate and infuse curls with hydrating, lubricating moisture.
2. The MEA-18 component of this complex rises to hair’s surface, where it creates a glossy, weightless seal that locks in moisture, smooths frizz AND feels dry to the touch.
Profaxil-18 Complex™ is why Curl Wow formulas can dramatically transform even dry, dehydrated wiry curls and coils...but still leave the hair feeling soft, silky and totally natural. Want more details on this scientific breakthrough?