Behind the Science of Color Wow Dreaming: Our New Advanced Hair Repair + Resurfacing Treatment
If your worst nightmare is dry, damaged “cotton candy” hair that puffs and frizzes at the mere hint of humidity... it’s time to start Dreaming.
From the award-winning anti-frizz experts at Color Wow, Dreaming is a revolutionary way to “mask” hair damage and prevent frizz and puffiness.
In mere minutes, Dreaming refinishes and polishes hair strands. Even dehydrated, frayed, frazzled hair becomes smooth, refined and aligned... looks totally reborn!
Developed by Color Wow chemists Dr. Joe Cincotta and Linda Coppola, renowned for their seminal work in repairing and enhancing hair fibers with industry-first formulations, Dreaming has an immediate cosmetic impact on the appearance of hair, creating a flawless finish and swingy, aligned strands that look and feel like a totally new head of hair.
- Breakthrough treatment mask delivers the hair of your dreams
- New anti-damage, anti-humidity technology repairs and resurfaces every strand
Participants in clinical trials saw dramatic results*
- 100% said hair looked smoother and straighter
- 100% said hair was more manageable
- 93% said hair looks healthier
- 90% said hair was shinier
- 90% reported styling was easier
- 87% reported less frizz
*In vivo clinical study. Results of subjective self-assessment of 30 volunteers.
The science behind this anti-damage hair smoothing treatment
So, how exactly does Dreaming work? Dr. Joe explains:
1. Dreaming helps strengthen hair to prevent breakage
“Dreaming is an intensive treatment for hair that frizzes easily, designed for use every few shampoos. It provides supplemental hydration, moisture and conditioning benefits that improve your hair’s elasticity and strength."
Clinical trials confirm Dreaming as a powerhouse strand strengthener:
2. Dreaming refinishes strands + provides powerful humidity-proofing
Clinical test shows Dreaming to be a powerful humidity blocker:
- In controlled humidity test, untreated hair absorbed 3.4X more moisture than hair treated with Dreaming mask.**
**Independent study. Average results after 8 hours in 86 degrees at 70% humidity.
3. Dreaming’s proprietary ingredients deliver long-lasting “no puff, no fluff” results
Formulated with a blend of oils (including squalene, rice bran oil) protein-rich quinoa and naturally derived polymers, Dreaming “melts” into hair’s outer cuticle layer, filling gaps, cracks and visibly repairing imperfections like split ends.
Why choose Dreaming advanced hair repair treatment?
- ✔ Seals and forms a moisture barrier
- ✔ Smooths cuticle and eliminates frizz
- ✔ Adds shine
- ✔ Moisturises
- ✔ Clinically proven to improve elasticity by 28% in just one use*
- ✔ Aligns the fibers
- ✔ Enhances manageability
- ✔ Speeds blow-drying
- ✔ Makes hair responsive to styling
- ✔ Adds mass to fibers for improved alignment
- ✔ Has colour protection (reduces colour washout and fadage)
- ✔ Heat protection
- ✔ Clinically proven humidity protection**
- ✔ Temporarily repairs split ends
- ✔ Results last through 2–3 shampoos
*Average results of independent lab testing.
**Independent study. Average results after 8 hours in 86 degrees at 70% humidity.
If you’ve been desperate for a way to get your uncontrollable, badly behaved, frizzy hair in line... it’s time to start dreaming!
Read more about other Color Wow product innovations:
- Behind the Science of Texas Hold ‘Em Strong Hold Hairspray
- What is Money Mist and why is it so revolutionary?
- The Science behind Curl Wow’s Naked Technology
Not sure where to start on your Color Wow hair journey? Take our 60-second hair quiz to discover the perfect personalised routine for your hair type.
