Raise the Root Thicken and Lift Spray

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All-day root lift + volume; never sticky or stiff & offers heat protection

4.6
Rated 4.6 out of 5 stars
5,644 Reviews
£21.50

30% off with code: SAVE30 Exclusions Apply.

Quantity

Why it's WOW

  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles

1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.

For all hair types; ideal for fine, flat, thin hair

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

Alcohol Denat, Aqua/Water, VP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance/Parfum, Propylene Glycol, Hydrolyzed Keratin, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Linalool, Hexyl Cinnamal, Citronellol.

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

FLAMMABLE. KEEP OUT OF REACH OF CHILDREN. DO NO USE NEAR FIRE, FLAME OR WHILE SMOKING. AVOID SPRAYING IN EYES. USE ONLY AS DIRECTED.

Cruelty Free
Vegan
Sulphate Free
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How to boost volume on dry hair

JAW-DROPPING 30 SECOND VOLUME HACK

Quote

Obsessed.
I absolutely love this! I have such fine hair and have tried so many products, nothing else has worked like this, I've been telling anyone that will listen to get it!!

Bree A.
Verified Buyer

Check out this date night magic

This root volume hack went viral!

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FREQUENTLY ASKED QUESTIONS

What does a root lifter do?

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It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.

Is a root lifter the same as a mousse?

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Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.

How to use Color Wow Raise the Root

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1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.

Is Color Wow Raise the Root a heat protectant?

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Yes, Raise the Root offers three kinds of heat protection.

For more information on the heat protection in our products, visit our round-up of Color Wow heat protectants.

Is Raise the Root a styling product or a hairspray?

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Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair

Can I continue to use Color Control Toning Foam in combination with Raise the Root to manage flyaways?

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Absolutely, you can definitely use the Color Control Toning Foam first and then use Raise the Root.

Is Color Wow Raise the Root safe for extensions?

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Yes, all Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.6
Rated 4.6 out of 5 stars
Based on 5,644 reviews
5,644 reviews
  • Teresa W.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Thin Hair
    Hair Type Fine, Thin
    My Results Bouncy Hair, Visible Difference, Soft Touchable Hair
    Rated 5 out of 5 stars
    2 hours ago
    Lift spray

    Great product...love how my hair feels and looks after using

  • Sheri M.
    Verified Buyer
    I do not recommend this product
    Hair Concern Fine, Flat Hair, Gray Roots
    Hair Type Straight
    Rated 2 out of 5 stars
    1 week ago
    root product review

    I have tried this product and it did not provide me with the root lift that was shown on any of the videos.

  • Lynn G.
    Verified Buyer
    I recommend this product
    Hair Concern Thinning Hair, Scalp Health, Fine, Flat Hair, Frizzy Hair, Color-care
    Hair Type Fine, Curly, Wavy, Thin
    My Results Less Frizz, Visible Difference, Shinier Hair, Soft Touchable Hair, Stronger Hair
    Rated 5 out of 5 stars
    1 week ago
    Wow,Wow,Wow !

    I love Raise the Root ,it thickens my hair and leaves it so soft,using it with Wow Extra Moose gives it that extra for special occasions or just because,Fabulous!!

  • Lisa D.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair
    Hair Type Fine, Thin
    My Results Soft Touchable Hair, Visible Difference
    Rated 5 out of 5 stars
    1 week ago
    love this

    great product gives lift and does not leave hair feeling stiff

  • Susan W.
    Verified Buyer
    I recommend this product
    Hair Concern Fine, Flat Hair, Thinning Hair
    Hair Type Fine
    My Results Visible Difference
    Rated 5 out of 5 stars
    1 week ago
    This stuff works!!

    No sticky residue, no heavy weighing down your gorgeous locks! Just a few sprays and the flathead goes to bouncy lift.

    I have tried a plethora of root lifting products that didn't deliver on their claims. This one makes good on it's claim. Just get it the results justify the price.