Flo-etry ~ Vital Natural Curly Hair Serum

Flo-etry
Vital Natural Curly Hair Serum

Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

4.6

Rated 4.6 out of 5 stars

652 Reviews

£12.00

Quantity

Why it's WOW

New “Naked Technology” feels like nothing’s on the hair!
Flo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
Instantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

Apply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.

Curly, Coily Hair (Type 3a - 4c curls)

WATER/AQUA, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER, GLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CARYOCAR BRASILIENSE (PEQUI) FRUIT OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HYDROLYZED RICE PROTEIN, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PPG-26-BUTETH-26, QUATERNIUM-33, CETEARETH-20, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-1 TRIDECETH-6, FRAGRANCE/PARFUM, TOCOPHEROL, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. F#714-1

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.
Caution: Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.

INSTANT CURE FOR WEAK, BRITTLE CURLS!

FRICKIN’ SHOOK.....! JUICY, DEFINED RINGLETS

“Go ahead....touch my hair!”
I love the soft bouncy free moving curls Flo-etry creates. Your hair isn't wet, sticky, crunchy, or frizzy. They are dry beautiful curls I can run my fingers through. (My husbandl loves it, and so do I.)

Kelley R.
Verified Buyer

THE KEY TO JUICY, SOFT CURLS FROM ROOTS TO ENDS

New! Naked Technology

Shook Mix + Fix Bundling Curly Hair Spray

£32.50

4.5

Rated 4.5 out of 5 stars

1,386 Reviews

On sale

Perfect Curls Starter Kit

£32.00 GBP £32.00 £37.00 GBP

4.6

Rated 4.6 out of 5 stars

110 Reviews

On sale

Best Anti-Frizz Curl Styling Set

£47.60 GBP £47.60 £59.50 GBP

4.5

Rated 4.5 out of 5 stars

829 Reviews

FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Flo-etry

Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

Can this be used on all curl types?

Absolutely.

Can you use this product on dry hair to refresh curls/tame frizz?

Yes, but use a small amount on dry hair to refresh and moisturize.

Will this product make your curls more defined?

Absolutely.

Is Flo-etry cruelty-free?

Yes.

Is Flo-etry sulfate-free?

Yes.

Is Flo-etry a heat protectant?

Yes.

How much of this product should you use?

Use more on coarse, dry hair, and use a bit less on fine hair.

Can you use Flo-etry on extensions?

All Color Wow products are safe for extensions but always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can use this with Shook or other stylers.

What does Flo-etry smell like?

It smells like vanilla and coconut.

4.6

Rated 4.6 out of 5 stars

Based on 652 reviews

Write a Review (Opens in a new window)

652 reviews

Sort

Rachael
Verified Reviewer
I recommend this product
Hair Concern Curl Definition, Damaged Hair or Breakage, Frizzy Hair, Dullness, Dry, Dehydrated Hair
Hair Type Curly, Wavy, Thin
My Results Less Frizz, Bouncy Hair, Visible Difference, Defined Curl/Wave Pattern, Soft Touchable Hair
Rated 5 out of 5 stars
2 hours ago
Soft and defined
I’ve used many products in the past that left my hair, crunchy, frizzy, weighted down, dry and lifeless. Needed to use so much product to fight the frizz and bring my curls to life. Was skeptical about these two products but what did I have to lose? My hair has never had so much definition in my curls, they are soft, full and bouncy. Please never discontinue this product.
Was this helpful?
Toyja W.
Verified Reviewer
I recommend this product
Hair Concern Curl Definition, Fine, Flat Hair, Frizzy Hair, Color-care
Hair Type Fine, Curly
My Results Less Frizz, Defined Curl/Wave Pattern, Soft Touchable Hair
Rated 5 out of 5 stars
3 weeks ago
Floetry+ Shook= Dynamic Duo for my fine, 3a-3c curls
FINALLY, I’ve found products that work well for my fine, 3a-3c, color-treated hair!!! Floetry, combined with Shook gives AMAZING, weightless curl definition. The key is DO NOT touch hair while drying (I use a diffuser) and ensure hair is completely dry before styling. I’ve NEVER been able to achieve curls with this much definition with minimal to no frizz. THANK YOU Color Wow for creating Floetry….. I’m LOVING my curls!!!!
Was this helpful?
karen b.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
2 months ago
Love it!
The curls are real!
My wavy puffy curl was transformed- great product
Was this helpful?
Suzanne C.
I recommend this product
Rated 5 out of 5 stars
2 months ago
I love this product it
I love this product it has really helped the repair of my hair!! 😊
Was this helpful?
Debbie G.
I recommend this product
Rated 5 out of 5 stars
2 months ago
Frizz gone and beautiful curls
Frizz gone and beautiful curls now. Love it!
Was this helpful?

Flo-etry Vital Natural Curly Hair Serum

Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

Why it's WOW

INSTANT CURE FOR WEAK, BRITTLE CURLS!

FRICKIN’ SHOOK.....! JUICY, DEFINED RINGLETS

“Go ahead....touch my hair!” I love the soft bouncy free moving curls Flo-etry creates. Your hair isn't wet, sticky, crunchy, or frizzy. They are dry beautiful curls I can run my fingers through. (My husbandl loves it, and so do I.)

Kelley R. Verified Buyer

THE KEY TO JUICY, SOFT CURLS FROM ROOTS TO ENDS

New! Naked Technology

Shook Mix + Fix Bundling Curly Hair Spray

Perfect Curls Starter Kit

Best Anti-Frizz Curl Styling Set

FREQUENTLY ASKED QUESTIONS

Flo-etry
Vital Natural Curly Hair Serum

“Go ahead....touch my hair!”
I love the soft bouncy free moving curls Flo-etry creates. Your hair isn't wet, sticky, crunchy, or frizzy. They are dry beautiful curls I can run my fingers through. (My husbandl loves it, and so do I.)

Kelley R.
Verified Buyer