Treatment
Curly

Flo-etry
Vital Natural Curly Hair Serum

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Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

4.6
Rated 4.6 out of 5 stars
678 Reviews
£12.00

 

Why it's WOW

  • New “Naked Technology” feels like nothing’s on the hair!
  • Flo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
  • Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Instantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

Pair it with

Apply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.

Curly, Coily Hair (Type 3a - 4c curls)

Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Polyquaternium-37, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Propylene Glycol Dicaprylate/Dicaprate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Caprylyl Glycol, Caryocar Brasiliense Fruit Oil, Ceteareth-20, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Hydrolyzed Rice Protein, Parfum, Quaternium-33, Benzyl Alcohol, Tocopherol, Potassium Sorbate, Sodium Benzoate

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Caution: Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.

Cruelty Free
Gluten Free
Vegan
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INSTANT CURE FOR WEAK, BRITTLE CURLS!

FRICKIN’ SHOOK.....! JUICY, DEFINED RINGLETS

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“Go ahead....touch my hair!” 

I love the soft bouncy free moving curls Flo-etry creates. Your hair isn't wet, sticky, crunchy, or frizzy. They are dry beautiful curls I can run my fingers through. (My husbandl loves it, and so do I.)

Kelley R.
Verified Buyer

THE KEY TO JUICY, SOFT CURLS FROM ROOTS TO ENDS

New! Naked Technology

Read More

†Average results based on independent testing

FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Flo-etry

Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

Can this be used on all curl types?

Absolutely.

Can you use this product on dry hair to refresh curls/tame frizz?

Yes, but use a small amount on dry hair to refresh and moisturize.

Will this product make your curls more defined?

Absolutely.

Is Flo-etry cruelty-free?

Yes.

Is Flo-etry sulfate-free?

Yes.

Is Flo-etry a heat protectant?

Yes.

How much of this product should you use?

Use more on coarse, dry hair, and use a bit less on fine hair.

Can you use Flo-etry on extensions?

All Color Wow products are safe for extensions but always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can use this with Shook or other stylers.

What does Flo-etry smell like?

It smells like vanilla and coconut.

4.6
Rated 4.6 out of 5 stars
Based on 678 reviews
678 reviews
  • Sonja R.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Damaged Hair or Breakage, Frizzy Hair
    Hair Type Wavy
    My Results Less Frizz, Bouncy Hair, Less Breakage, Defined Curl/Wave Pattern, Odor Eliminated
    Rated 5 out of 5 stars
    2 weeks ago
    Works great!

    This is a great product, however, it’s expensive to

  • Kimberly C.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Damaged Hair or Breakage, Dry, Dehydrated Hair, Dullness, Tangled Hair
    Hair Type Curly
    My Results Less Frizz, Bouncy Hair, Visible Difference, Less Breakage, Defined Curl/Wave Pattern
    Rated 5 out of 5 stars
    2 weeks ago
    Perfect for dry curly hair

    I saturate my hair with this after each shampoo. I also scrunch it into my roots and mid-lengths on non-wash days. I keeps my hair from becoming dry and dehydrated looking. It also gives better curl definition and reducted frizz. A favorite product of mine!

  • Janis A.
    Verified Buyer
    I recommend this product
    Hair Type Curly, Thin
    My Results Defined Curl/Wave Pattern, Less Breakage, Less Frizz
    Rated 5 out of 5 stars
    2 weeks ago
    For curly hair.

    I really like this. Worked great for my curls.

  • Susan K.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Damaged Hair or Breakage, Dry, Dehydrated Hair
    Hair Type Curly
    My Results Defined Curl/Wave Pattern, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 month ago
    Great!

    Works great on my curly hair without being too heavy!

  • Holly D.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Frizzy Hair
    Hair Type Wavy, Curly, Fine
    My Results Bouncy Hair, Visible Difference, Defined Curl/Wave Pattern, Smoother Hair, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 month ago
    Soft curls

    Soft defined curls