Shampoo and Conditioner
Curly

Hooked
100% Clean Curl Shampoo
with Root-Locking Technology

Residue-free, sulphate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair

4.8
Rated 4.8 out of 5 stars
564 Reviews
£26.00

 

Why it's WOW

  • Unique, sulphate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions)
  • Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturising stylers

Pair it with

After treating with Snag-Free, apply to wet hair and massage into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich, foamy lather, your hair has a lot of build-up and you may require a second shampoo application.

Curly, Coily Hair (Type 3a - 4c curls)

Aqua, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Parfum, Sodium Cocoyl Glycinate, Sodium Pca, Peg-150 Distearate, Polyquaternium-22, Aloe Barbadensis Leaf Extract, Chlorphenesin, Ppg-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Butylene Glycol, Peg-40 Hydrogenated Castor Oil, Tocopheryl Acetate, Bha, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Potassium Sorbate

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Caution: Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.

Cruelty Free
Gluten Free
Vegan
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STOP USING “heavy duty” curl shampoos 💪🏼

Quote

Just brilliant!

Perfect shampoo recipe for my wavy/curly, thin coloured hair. Leaves no heavy residue at all just a nice bounce and shine.

Jean W.
Verified Buyer

NEW! Naked Technology

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FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Hooked

1. Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. 

2. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.

Can this be used on all curl types?

Yes, it can.

How does this product differ from the regular Color Security Shampoo?

It contains Procapil and a natural combination of actives that help anchor the hair at the root for less shedding.

Is Hooked cruelty-free and vegan?

Yes.

Is Hooked sulfate-free?

Yes.

Is Hooked a heat protectant?

No.

How much of this product should you use?

That depends on the amount of hair you have; you can use as much as you need.

Can you use Hooked on extensions?

Yes, it is gentle on extensions.

Can you use this product in conjunction with other products?

Yes, you can.

What does Hooked smell like?

It smells like vanilla and coconut.

4.8
Rated 4.8 out of 5 stars
Based on 564 reviews
564 reviews
  • AnaF
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Love it

    I was given the opportunity to try this product in exchange for my honest opinion

    The shampoo smell smells amazing and you don’t have to use much to be able to lather on all the hair

    I’ve been using this for a couple of months and I still have shampoo left

    My hair feels light and bouncy

  • BilliejoeJ
    I recommend this product
    Rated 4 out of 5 stars
    3 weeks ago
    Nice

    My son loves this shampoo nice scent easy application makes hair look stunning once used everything else great packaging easy to use and to follow the instructions.

  • LeanneL
    Rated 3 out of 5 stars
    3 weeks ago
    Need bigger bottle

    Good for the scalp feel good on the hair but the bottle isn't big enough for the price would like bigger bottle so you can use abit more to cover the whole head

  • Janaye E.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair, Fine, Flat Hair, Frizzy Hair, Thin Hair
    Hair Type Fine, Curly, Thin
    My Results Defined Curl/Wave Pattern, Less Frizz, Bouncy Hair
    Rated 5 out of 5 stars
    1 month ago
    Hook Shampoo

    Love, love it!!!!!

  • RebekahW
    Rated 3 out of 5 stars
    1 month ago
    Hair detox

    * Tested on 3b/3c Low porosity Afro hair*

    Nice packaging, easy to get the product out. Foamed reasonably well and left my hair super squeaky clean removing all build up and leaving my scalp fresh. I do feel like it did leave my hair feeling a little dry once it was all rinsed out.