Flo-etry ~ Vital Natural Curly Hair Serum
Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum Flo-etry ~ Vital Natural Curly Hair Serum

Flo-etry
Vital Natural Curly Hair Serum

Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!

4.6
Rated 4.6 out of 5 stars
855 Reviews
£27.00

Up to 30% off* Exclusions Apply.

 

Why it's WOW

  • New “Naked Technology” feels like nothing’s on the hair!
  • Flo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
  • Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Instantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

Pair it with

Apply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.

Curly, Coily Hair (Type 3a - 4c curls)

Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Polyquaternium-37, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Propylene Glycol Dicaprylate/Dicaprate, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Caprylyl Glycol, Caryocar Brasiliense Fruit Oil, Ceteareth-20, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Hydrolyzed Rice Protein, Parfum, Quaternium-33, Benzyl Alcohol, Tocopherol, Potassium Sorbate, Sodium Benzoate

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Caution: Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.

Cruelty Free
Gluten Free
Vegan
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INSTANT CURE FOR WEAK, BRITTLE CURLS!

FRICKIN’ SHOOK.....! JUICY, DEFINED RINGLETS

Quote

“Go ahead....touch my hair!” 

I love the soft bouncy free moving curls Flo-etry creates. Your hair isn't wet, sticky, crunchy, or frizzy. They are dry beautiful curls I can run my fingers through. (My husbandl loves it, and so do I.)

Kelley R.
Verified Buyer

THE KEY TO JUICY, SOFT CURLS FROM ROOTS TO ENDS

New! Naked Technology

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†Average results based on independent testing

FREQUENTLY ASKED QUESTIONS

How to use Curl Wow Flo-etry

Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

Can this be used on all curl types?

Absolutely.

Can you use this product on dry hair to refresh curls/tame frizz?

Yes, but use a small amount on dry hair to refresh and moisturize.

Will this product make your curls more defined?

Absolutely.

Is Flo-etry cruelty-free?

Yes.

Is Flo-etry sulfate-free?

Yes.

Is Flo-etry a heat protectant?

Yes.

How much of this product should you use?

Use more on coarse, dry hair, and use a bit less on fine hair.

Can you use Flo-etry on extensions?

All Color Wow products are safe for extensions but always consult your stylist on which products are best to use with your specific type of extensions.

Can you use this product in conjunction with other products?

Yes, you can use this with Shook or other stylers.

What does Flo-etry smell like?

It smells like vanilla and coconut.

4.6
Rated 4.6 out of 5 stars
Based on 855 reviews
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855 reviews
  • Leigh
    I recommend this product
    Rated 5 out of 5 stars
    9 hours ago
    5 Stars

    This really works! I have used this a couple of times since buying it and the results have been very good. I definitely get a more defined curl and my hair doesn't feel like it has product in. Highly recommend.

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  • Angela S.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair, Fine, Flat Hair
    Hair Type Curly
    My Results Less Frizz, Bouncy Hair, Visible Difference, Defined Curl/Wave Pattern, Smoother Hair
    Rated 5 out of 5 stars
    1 week ago
    Love!

    My go-to for styling, especially on busy days. This product is amazing!

    Was this helpful?
  • karen
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Good

    Was this helpful?
  • Kelley C.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair
    Hair Type Curly, Wavy, Coarse
    My Results Less Frizz, Visible Difference
    Rated 5 out of 5 stars
    3 weeks ago
    Love this stuff!

    Perfect for my hair

    Was this helpful?
  • Amanda L.
    Verified Buyer
    I recommend this product
    Hair Concern Curl Definition, Dry, Dehydrated Hair, Frizzy Hair, Tangled Hair
    Hair Type Curly, Thin
    My Results Less Frizz, Visible Difference, Soft Touchable Hair
    Rated 5 out of 5 stars
    1 month ago
    Brilliant product!

    I love this - it really works (FINALLY!) on my curly hair; it doesn't weight my curls down and keeps them looking managed rather than frizzy

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