{"title":"Viral Bestsellers","description":"Sign up and save with our viral bestsellers, all in one place!","products":[{"product_id":"root-cover-up","title":"Root Cover Up","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEasy, instant, precise: just press, no mess!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTemporary colour stays until shampoo’d out (you can swim in it!)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReflective mineral powder for a multi-dimensional, natural look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNever stiff, sticky, or waxy like mascaras, crayons and sprays\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGreat value! 6 months to 1 year usage for one compact\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOur root concealer has no waxes, no dyes, no PPD’s + cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"Medium Brown","offer_id":42278393413849,"sku":"CW543EU","price":29.5,"currency_code":"GBP","in_stock":true},{"title":"Platinum\/Light Blonde","offer_id":42278393250009,"sku":"CW540EU","price":29.5,"currency_code":"GBP","in_stock":true},{"title":"Blonde","offer_id":42278393282777,"sku":"CW541EU","price":29.5,"currency_code":"GBP","in_stock":true},{"title":"Dark Blonde","offer_id":42278393315545,"sku":"CW547EU","price":29.5,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":42278393348313,"sku":"CW546","price":29.5,"currency_code":"GBP","in_stock":true},{"title":"Light Brown","offer_id":42278393381081,"sku":"CW542EU","price":29.5,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":42278393446617,"sku":"CW544EU","price":29.5,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":42278393479385,"sku":"CW545","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/MediumBrown.webp?v=1673447479"},{"product_id":"dream-coat-curly-hair","title":"Dream Coat for Curly Hair","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne-step solution for frizz-free, crunch-free curls\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCombined benefits of gels + serums + creams without crunchiness, greasiness or weight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlcohol-free, non-drying, adds moisture\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"200 ml","offer_id":44123510079705,"sku":"CW530EUa","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"75 ml","offer_id":42278395183321,"sku":"CW234","price":14.5,"currency_code":"GBP","in_stock":true},{"title":"500 ml","offer_id":42278395117785,"sku":"CW531","price":57.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW530_DreamCoatCurly_200ml_2048x2048_423125ac-91f1-4122-b216-1c0659be55e4.jpg?v=1650553286"},{"product_id":"flat-hair-extra-mistical","title":"Extra Mist-ical Shine Spray","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFlower-powered formula converts UV light into intense radiance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSuper-fine mist \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAll gloss, no grease\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHeat protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"162 ml","offer_id":42278396264665,"sku":"CW508","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CRE-5114W_Extra_Shine_Spray_Shopify_Main_2000x2000_3f9469cf-742b-40f8-bb71-d73fcabed294.jpg?v=1698088796"},{"product_id":"pop-and-lock-frizzy-control-serum","title":"Pop \u0026 Lock High Gloss Finish","description":"\u003ch4 style=\"letter-spacing: 2px;\" data-mce-style=\"letter-spacing: 2px;\"\u003eWhy It's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCombines the conditioning benefits of an oil with the shine power of a serum\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUltra-light, non-greasy\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSparkling high-gloss finish locks down the cuticle and temporarily seals split ends\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e3 levels of heat protection\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eProtects against UV rays and colour fade\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"55 ml","offer_id":42278397018329,"sku":"CW513","price":23.5,"currency_code":"GBP","in_stock":true},{"title":"12 ml","offer_id":42278396985561,"sku":"CW213","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW513_PopLock_55ml_2048x2048_101f6f21-9fb3-4348-8ba5-95b65a10a889.jpg?v=1650553242"},{"product_id":"hard-water-preshampoo-mineral-remover","title":"Dream Filter For Picture-Perfect Colour","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFastest, easiest 3-minute hair detox\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eRemoves minerals that dull, darken and distort colour, and coarsen texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDramatically improves texture compromised by hard water residues\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"200 ml","offer_id":42278397313241,"sku":"CW548","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":42278397280473,"sku":"CW248","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW548_DreamCoat_200ml_2048x2048_a8eb5e46-8216-4c5b-a7dc-086fd2285d64.jpg?v=1650553227"},{"product_id":"shampoo-color-security","title":"Color Security Shampoo","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eOne rich lathering, sulphate-free, \u003c\/span\u003eresidue-free\u003cspan style=\"font-weight: 400;\"\u003e formula for all hair types\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnlike most shampoos, every ingredient rinses off for optimal hair and scalp health\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur colour protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e*Please note, the cap colour may vary from the on-site images.\u003c\/span\u003e\u003c\/p\u003e","brand":"colorwowhairUK","offers":[{"title":"250 ml","offer_id":44543657902297,"sku":"CW510EU1","price":23.5,"currency_code":"GBP","in_stock":true},{"title":"75 ml","offer_id":42278397706457,"sku":"CW210","price":11.5,"currency_code":"GBP","in_stock":true},{"title":"946 ml","offer_id":44383209324761,"sku":"CW517","price":68.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CW510_Shampoo250mlNatCap_2048x2048_1.jpg?v=1757925496"},{"product_id":"raise-the-root","title":"Raise the Root Thicken and Lift Spray","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003eDelivers major root lift without feeling stiff or sticky\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eContains proprietary elastomers that form a “spring” at the roots\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eRoot lifter that can be used on wet or dry hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eNon-yellowing; Never sticky or stiff for bouncy, natural styles\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"150 ml","offer_id":44396329730265,"sku":"CW525EU","price":23.5,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":42278398230745,"sku":"CW221","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW525_RaiseRoot_150ml_2048x2048_04b19b25-75d4-410c-ad01-c52b0a987f3b.jpg?v=1684503902"},{"product_id":"dream-cocktail-kale","title":"Dream Cocktail Kale-Infused Leave-in Treatment","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMakes a major difference with just one blow-dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e50%* less breakage after just one use \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eInstantly strengthens brittle, fragile, damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHeat protectant\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan\u003e*Average results based on independent testing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","brand":"colorwowhairUK","offers":[{"title":"200 ml","offer_id":42278398623961,"sku":"CW516EU1","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":55970037596541,"sku":"CW233","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CW516h_KaleCocktail_200ml_2048x2048_114d7236-214e-4f4f-afd0-3084b4272d8d.jpg?v=1729068065"},{"product_id":"one-minute-transformation","title":"One-Minute Transformation Styling Cream","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eInstant on-the-spot frizz fix\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply our frizz cream to bumps, bends and bed head then either brush or blow-dry the unruly sections for a super quick, smooth, polished refresh\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo waxy, greasy build-up on hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"120 ml","offer_id":44569412960473,"sku":"CW522EU","price":23.5,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":44031358107865,"sku":"CW242","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW522_OMT_120ml_2048x2048_af37a385-1203-45af-881b-0455a9083353.jpg?v=1650553171"},{"product_id":"style-on-steroids-texture-spray","title":"Style on Steroids ~ Color-Safe Texturizing Spray","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnique moisturising texture spray won’t dry hair or glue strands together\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eTransparent texturisers won’t cloud or dull colour\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGives hair “guts” and long-lasting style memory\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNon-yellowing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNever sticky or stiff\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePowerful heat protection\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Please note, \u003c\/span\u003ethe packaging of Style on Steroids Travel Size may vary from the on-site images.\u003c\/span\u003e\u003c\/p\u003e","brand":"colorwowhairUK","offers":[{"title":"250 ml","offer_id":55775503057277,"sku":"CW586UK2","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":43939771875545,"sku":"CW286","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CW586_UK_SOS_Imagery_PDP_2048x2048_847028da-3e44-42d3-9667-ffa8b0c84a93.jpg?v=1744903594"},{"product_id":"dream-cocktail-coconut","title":"Dream Cocktail Coconut-Infused Leave-in Treatment","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMakes a major difference with just one blow-dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eInstant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHeat protectant\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"200 ml","offer_id":42278399836377,"sku":"CW514EUa","price":26.5,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":55970008859005,"sku":"CW231","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CW514i_CoconutCocktail_200ml_2048x2048_26fd4b40-7598-4441-9b62-28e308910fcc.jpg?v=1732812869"},{"product_id":"chris-appleton-money-masque","title":"Chris Appleton + Color Wow Money Masque","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCelebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWeightless formula instantly absorbs; leaves no waxy, heavy build-up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePenetrates deep to help strengthen, repair and renew suppleness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eA deep conditioning hair mask for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHeat protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"215 ml","offer_id":42278399901913,"sku":"CW565EUa","price":39.5,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":43852370968793,"sku":"CW265","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW565_MoneyMasque_2048x2048_48be8ef5-d3fa-45ed-9a59-088dd8038eb5.jpg?v=1672911557"},{"product_id":"flat-hair-volumizer-extra-large","title":"Xtra Large Bombshell Volumizer","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur hair volumizer is free of alcohol, salt, drying resins typically used to create volume\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMassive volume plus super healthy hair quality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLong-lasting with heat protection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eInnovative light, frothy formula for weightless volume\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eHeat protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"195 ml","offer_id":44398962540761,"sku":"CW566EUa","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":43014211895513,"sku":"CW266EUa","price":11.0,"currency_code":"GBP","in_stock":true},{"title":"350 ml","offer_id":55439994159485,"sku":"CW576EU","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW566_XtraLarge_195ml_2048x2048_db0bbc39-91ad-45f2-993a-90d2f21c4002.jpg?v=1682544604"},{"product_id":"speed-dry-spray-best-blowout-spray","title":"Speed Dry Blow-Dry Spray","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReduces drying time (blow-dry or air-dry) by 30% or more\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlcohol-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNew technology works like shrink wrap to squeeze out water without dehydrating hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHeat protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"150 ml","offer_id":42278402687193,"sku":"CW523EUa","price":23.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW523_SpeedDry_150ml_2048x2048_66ed442a-183e-42f9-bc05-14e205aec3d2.jpg?v=1650553052"},{"product_id":"curly-hair-smoothing-serum","title":"Flo-etry ~ Vital Natural Curly Hair Serum","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNew “Naked Technology” feels like nothing’s on the hair!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFlo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOur proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInstantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"295ml","offer_id":43356390850777,"sku":"CW569","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"60ml","offer_id":55273259237757,"sku":"CW269","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW569flo-etrypdp_2048.jpg?v=1663074529"},{"product_id":"curly-hair-spray","title":"Shook ~ Mix + Fix Bundling Curly Hair Spray","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNew “Naked Technology” feels like nothing’s on the hair!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part  breakthrough curl-bundling polymers for bouncy, defined “naked curl” results\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOur proprietary Profaxil-18 Complex™ breaks up large oil particles (hemi-squalane [a natural alternative to silicone], Jojoba, Rice Bran, Passion Flower, and Grape Seed Oils) to micro-disperse rich moisture that smooths, silkens and defrizzes curls without weight or greasy feel\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWeightless polymers within our curl enhancing spray bundle curls without crunch, weight or stickiness for full, beautifully-defined styles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"295ml","offer_id":43360316489945,"sku":"CW571","price":32.5,"currency_code":"GBP","in_stock":true},{"title":"60ml","offer_id":57675287724413,"sku":"CW271","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/Copy_of_CW571_shook_pdp.jpg?v=1723029919"},{"product_id":"extra-strength-dream-coat","title":"Extra Strength Dream Coat","description":"\u003ch4 style=\"letter-spacing: 2px;\" data-mce-style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAward-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Delivers silky, glassy-smooth, super frizz-resistant styles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHeat-activated formula contains heat protectants\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Ultra-light spray feels like nothing is on the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEconomical. Results last through 3-4 shampoos\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"200 ml","offer_id":45866705027289,"sku":"CW574EUa","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":43900049129689,"sku":"CW274","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"500 ml","offer_id":55456482132349,"sku":"CW584EU","price":68.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/dccextrastrengthpdp-fullsize.jpg?v=1683558088"},{"product_id":"free-full-size-color-security-shampoo","title":"Free Full Size Color Security Shampoo","description":"\u003ch4 style=\"letter-spacing: 2px;\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eOne rich lathering, sulphate-free, \u003c\/span\u003eresidue-free\u003cspan style=\"font-weight: 400;\"\u003e formula for all hair types\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnlike most shampoos, every ingredient rinses off for optimal hair and scalp health\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur colour protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"colorwowhairUK","offers":[{"title":"250 ml","offer_id":44543675957465,"sku":"CW510EU1","price":21.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CW510_Shampoo_250ml_2048x2048_ba45e497-6ef3-4d7c-81a4-d511ba768cd7.jpg?v=1701800319"},{"product_id":"curly-hair-starter-kit","title":"Perfect Curls Starter Kit","description":"\u003ch4\u003e WHY IT'S WOW\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eValue set of game-changing curl washday formulas with \u003cmeta charset=\"utf-8\"\u003eProfaxil-18 Complex™ “micro-dispersing tech” delivers springy, hydrated curls that feels weightless on the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003e100% clean, sulphate-free Hooked shampoo\u003c\/span\u003e\u003cspan\u003e deeply cleanses\u003c\/span\u003e\u003cspan\u003e hair + scalp, \u003c\/span\u003e\u003cspan\u003eand\u003c\/span\u003e\u003cspan\u003e helps anchor hair at the roots to reduce shedding\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003ePenetrating \u003c\/span\u003e\u003cspan\u003eCoco-Motion\u003c\/span\u003e\u003cspan\u003e conditioner with Marula \u0026amp; Coconut Oil renews curls natural elasticity and bounce\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eFlo-etry Vital Natural Serum mimics\u003c\/span\u003e\u003cspan\u003e hair's natural oils\u003c\/span\u003e\u003cspan\u003e to moisturise + de-frizz curly hair, \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003ereduce\u003c\/span\u003e\u003cspan\u003es\u003c\/span\u003e\u003cspan\u003e breakage by 84%\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Color Wow UK","offers":[{"title":"Default Title","offer_id":45520392945881,"sku":"CW7200","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CW7200CurlWowTravelPDPphotos-03copy.jpg?v=1717680054"}],"url":"https:\/\/uk.colorwowhair.com\/collections\/viral-bestsellers.oembed?page=2","provider":"Color Wow UK","version":"1.0","type":"link"}