{"title":"Type 3 Hair Products","description":"\u003cp\u003eType 3 curls deserve moisture, definition and movement—not stiffness. Whether your curls are loose spirals or springy ringlets, these Color Wow formulas help hydrate, smooth frizz and enhance your natural curl pattern while keeping curls soft, touchable and full of shine.\u003c\/p\u003e","products":[{"product_id":"curly-hair-shampoo-frizzy","title":"Hooked ~ 100% Clean Curl Shampoo ~ with Root-Locking Technology","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnique, sulphate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLeaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturising stylers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"295ml","offer_id":43356213510361,"sku":"CW567","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"60 ml","offer_id":45869685276889,"sku":"CW267","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW567hooked_2048.jpg?v=1663071561"},{"product_id":"curly-hair-smoothing-serum","title":"Flo-etry ~ Vital Natural Curly Hair Serum","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNew “Naked Technology” feels like nothing’s on the hair!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFlo-etry curl serum instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOur proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInstantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color 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de-frizzes and lubricates curl surface\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCoconut Oil helps moisturise to maximise slip and minimise breakage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow UK","offers":[{"title":"295ml","offer_id":43360197411033,"sku":"CW570","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"60ml","offer_id":45910581575897,"sku":"CW270","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW570_CurlSnagFree_295ml_2048x2048_e1e27f64-f0de-48fe-8071-9bc011994e9e.jpg?v=1672912478"},{"product_id":"curly-hair-conditioner-dry-hair","title":"Coco-Motion ~ Lubricating Curl Conditioner","description":"\u003ch4 data-mce-fragment=\"1\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNew “Naked Technology” feels like nothing’s on the hair!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWeightless curl conditioner works deep inside strands\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNo heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s internal protein chains\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInstantly gives dry, dehydrated, brittle, \"static\" curls fluid motion, silky texture, bounce and elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"295ml","offer_id":43360279757017,"sku":"CW568","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"60 ml","offer_id":45869690749145,"sku":"CW268","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CW568coco-motionpdp-02.jpg?v=1663144975"},{"product_id":"curly-hair-spray","title":"Shook ~ Mix + Fix Bundling Curly Hair 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are the best products for frizzy curly hair because they’ve been clinically proven to reduce frizz by 84% in high humidity. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eFLO-ETRY Curly Hair Smoothing Serum replaces the natural oils (sebum) that curls lack because scalp oils can’t easily flow down curly hairs’ twists and turns. Infuses strands from root to tip with vital oil for instantly plump, plush juicy curls. No weight or greasy feel!\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eShook Mix + Fix Bundling Hair Spray breakthrough, bi-phase styling spray combines powerful hydrators + crunch-free polymers for perfectly bundled, glossy, frizz-free curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e*Average results based on independent testing\u003c\/p\u003e","brand":"colorwowhairUK","offers":[{"title":"Anti-Frizz Curl","offer_id":44709112676569,"sku":"CW7172UK","price":47.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/products\/CRE-4545W_CurlWowBundle_blue2048x2048.jpg?v=1669046629"},{"product_id":"curl-shampoo-and-conditioner-duo","title":"Cleanse \u0026 Quench Wash Day Duo for Curly Hair","description":"\u003ch4 data-mce-fragment=\"1\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis revolutionary wash-day duo is a major departure from typical shampoos and conditioners.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFirst, the shampoo is 100% clean. Every ingredient rinses completely off. No residues are left behind.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe conditioner delivers intense hydration without weight, crunch or greasiness due to our breakthrough \"Naked Technology\".\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow UK","offers":[{"title":"Full Size","offer_id":44354590114009,"sku":"CWB113","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CRE-5088Whooked_cocomotion-1.jpg?v=1694615516"},{"product_id":"money-mist-leave-in-conditioner","title":"Money Mist Leave-in Conditioner","description":"\u003ch4 data-mce-fragment=\"1\"\u003eWhy it's WOW\u003c\/h4\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEasy to use, instant transformation!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePowerful detangler reduces breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStrengthens strands to support healthy growth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMoisturises + defrizzes for smooth, silky, luxe texture \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLike a whole new head of luxe, healthy-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUltralight, penetrating spray won’t weigh hair down \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHeat protectant\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Color Wow UK","offers":[{"title":"150 ml","offer_id":44649670475993,"sku":"CW573EU","price":29.5,"currency_code":"GBP","in_stock":true},{"title":"50 ml","offer_id":45434409713881,"sku":"CW273","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0845\/9481\/files\/CRE-5268ipdpassetsGailsselects-06.jpg?v=1738574365"},{"product_id":"curly-hair-starter-kit","title":"Perfect Curls Starter Kit","description":"\u003ch4\u003e WHY IT'S WOW\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eValue set of game-changing curl washday formulas with \u003cmeta charset=\"utf-8\"\u003eProfaxil-18 Complex™ “micro-dispersing tech” delivers springy, hydrated curls that feels weightless on the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003e100% clean, sulphate-free Hooked shampoo\u003c\/span\u003e\u003cspan\u003e deeply cleanses\u003c\/span\u003e\u003cspan\u003e hair + scalp, \u003c\/span\u003e\u003cspan\u003eand\u003c\/span\u003e\u003cspan\u003e helps anchor hair at the roots to reduce shedding\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003ePenetrating \u003c\/span\u003e\u003cspan\u003eCoco-Motion\u003c\/span\u003e\u003cspan\u003e conditioner with Marula \u0026amp; 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