Imagine: perfectly bundled, bouncy, glossy, curls that look and feel like nothing is on your hair. Curl Wow's "Naked Technology" (our proprietary Profaxil-18 Complex™) moisturizes, defrizzes, and defines curls with new mico-dispersion technology.... so there's no weight, no greasy feel, no crunch, no rigid cast. Each formula optimizes moisture and minimizes breakage for super healthy, hydrated, springy results.